# Faceless Footwear Features Android Spotlights its Spring 2010 Line By Ryan Hinkson | Published 2010-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/android-2010 References: [marcustroy](http://marcustroy.com/news/android-homme-spring-2010-campaign/) & [androidhomme](http://www.androidhomme.com/) A lot of photoshoots for footwear steer clear of shooting the model from the knees up in an effort to to keep the emphasis of the kicks. Sarah McColgan's [faceless footwear feature](https://www.trendhunter.com/trends/flex-as-you-go) for the Android 2010 Spring collection goes at it a little differently. The pictures show the model from head to toe with shadows on her top half while shining a bright light on the shoes. This makes sure we know what is being sold. The line is full of great looking and very well-designed high and low cut pieces of [Android footwear](https://www.trendhunter.com/trends/selection-of-versatile-shoes). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 54% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Faceless Fashion:** Opportunity for fashion brands to focus on the product rather than the face of the model in their advertising. - **Shadow Silhouettes:** Brands can use unique lighting and shadow techniques to showcase their products in a fresh and eye-catching way. - **Full-body Emphasis:** An emphasis on the entire body, rather than just the face, can create a more inclusive and diverse representation of fashion. ### Industries Being Reshaped - **Fashion:** The fashion industry can use these trends to revolutionize the way they present their products to consumers. - **Photography:** By exploring new lighting and composition techniques, photographers can create images that stand out from the rest. - **Advertising:** These trends can help advertisers create campaigns that capture the attention of consumers and showcase products in a unique way. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Toe-Shaped Footwear](https://www.trendhunter.com/trends/vibram-fivefingers-1.md) - [Boundary-Pushing Footwear Collabs](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead.md) - [Second-Skin Luxury Footwear](https://www.trendhunter.com/trends/zero-shoe.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md)