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# Pre-Loved Androgynous Fashion
The MORPHEW UNISEX Collection is Gender-Bending

By Jana Pijak | Published 2015-01-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/androgynous-fashions
References: [morphewconcept](http://www.morphewconcept.com/collections/unisex) & [morphewconcept](http://www.morphewconcept.com)

The "UNISEX" collection by MORPHEW appeals to androgynous fashion fans and those with an appreciation for vintage design details. Based in New York, MORPHEW is a luxury vintage boutique that specializes in unique and intricately crafted clothing.

Its inventory was previously only available to industry professionals like stylists and costume designers but is now available to the public. The e-retailer aims to preserve vintage garments while styling them in a way that appeals to a young generation of fashion enthusiasts.

Their [Fall 2015](https://www.trendhunter.com/trends/the-october-collection) "UNISEX" lookbook boasts a series of [gender-bending ensembles](https://www.trendhunter.com/trends/shapes-we-take) that are paired together dramatically. Standouts from this androgynous fashion catalog include MORPHEW's lush velvet capes, its chainlink-inspired knits and the shop's effervescent robes that are a throwback to the psychedelic 60s. To shop MORPHEW's exclusive collection, visit www.MorphewConcept.com.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 68% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Androgynous Fashion:** Opportunity for brands to explore and promote fashion that blurs traditional gender lines.
- **Vintage Clothing:** Rise of online platforms making vintage clothing more accessible to a wider audience.
- **Luxury Vintage:** Growing demand for high-end, curated vintage fashion pieces.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Creating online platforms or physical stores that cater specifically to androgynous fashion and vintage clothing.
- **E-commerce:** Disruptive innovation opportunity: Developing innovative online shopping experiences tailored to the unique needs and preferences of vintage fashion enthusiasts.
- **Fashion Design:** Disruptive innovation opportunity: Incorporating androgynous elements and vintage design details into contemporary fashion collections.

## Related on Trend Hunter

- [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md)
- [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)
- [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md)
- [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md)
- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)
- [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md)
- [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)
- [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)