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# High-Tech Futuristic Photography
The Andric Digitalized Captures are Incredible

By Jennifer Gosnell | Published 2012-05-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/andric-digitalized-captures
References: [thecreativefinder](http://thecreativefinder.com/portfolio.php?username=andric) & [andric.biz](http://www.andric.biz/)

The Incredible Andric Digitalized Captures display a world of technology even more digitized than the current state of society. These captures depict a place where you can actually see code in the air and view music and visual effects pulsing in front of your eyes. The digitalized photos are fascinating and captivating in a way that is not overdone, but simple and beautiful.

Andric, a photographer originally from Yugoslavia, comments on his work by stating, “a good image should always leave some questions unanswered.” His futuristic, beautifully edited pieces definitely leave a lot up in the air, but are very captivating.

Shooting actual people in real settings, Andric does all his digitalization post-production to enhance the feeling of reality in his work. The digitalization is meant to create an awesome visual appeal, but “not assembling the illusion of reality.”

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 87% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Digitalized Reality Photography:** There is an opportunity to enhance reality through digitalization and create captivating pieces that are simple and beautiful.
- **Futuristic Visual Effects:** Creating digital captures that display cutting-edge technology and futuristic visual effects opens up opportunities for experimentation and innovation.
- **Ambiguous Imagery:** Images that leave questions unanswered can fuel the audience's imagination and curiosity for innovative interpretation and storytelling.

### Who This Affects Most

- **Fine Art Photography:** Photography as an art form can benefit from digitalization and using technology to enhance reality.
- **Entertainment:** Futuristic visual effects can be applied in the entertainment industry, such as movies and video games, to create captivating and immersive experiences.
- **Marketing and Advertising:** Ambiguous imagery can create a sense of intrigue and emotional connection with the audience, creating an opportunity for creative marketing campaigns.

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