# Modern Marceled Coifs Andrey Yakovlev's 'Blow-up' Shoot Defines Sensuality By Marriska Fernandes | Published 2011-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andrey-yakovlevs-blow-up-defines-sensuality References: [behance.net](http://www.behance.net/gallery/Blow-up/845240) & [ayakovlev.photodom](http://ayakovlev.photodom.com/) Andrey Yakovlev is definitely one very talented photographers. This project titled ‘Blow-Up’ features a [modern woman](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and a vintage woman in the same frame. One model is styled in a [retro fashion](https://www.trendhunter.com/trends/il-pranzo-campaign) with a [vintage dress](https://www.trendhunter.com/trends/retrova), hair and dark lipstick; the other, styled with a bob haircut and fur wrapped around her. Together, these two women pose the idea that today’s fashion have both modern and retro influences and Andrey Yakovlev has even used a few black-and-white photos to capture the essence of this theme. Art director Lili Aleeva has definitely given her best! Overall, the concept is very appealing and the photos look great. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Modern Marceled Coifs:** Opportunity for hair salons to offer a trendy blend of retro and modern hairstyles. - **Retro Fashion Influences:** Fashion designers can capitalize on the growing popularity of vintage-inspired looks. - **Black & White Photography Revival:** Photographers can explore the creative possibilities of black and white photography in capturing modern and retro themes. ### Industries Being Reshaped - **Hair Salons:** Hair salons can leverage the demand for modern marceled coifs by offering skilled stylists who can recreate the trendy retro-inspired hairstyles. - **Fashion Design:** Fashion design brands can incorporate retro influences into their collections to cater to the growing market of consumers seeking vintage-inspired looks. - **Photography:** Photography businesses can explore the revival of black and white photography to capture the beauty of blending modern and retro aesthetics in their artistic works. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Electric Heritage-Based Apartments](https://www.trendhunter.com/trends/landscape-alley.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md)