# Club-Hopping Photography Andrey Yakovlev & Lili Aleeva's 'Nightlife' Celebrates Glorious Excess By Marissa Brassfield | Published 2009-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andrey-yakovlev-lili-aleeva-nightlife References: [behance.net](http://www.behance.net/Gallery/NIGHTLIFE/300242) & [photodom](http://www.photodom.com/photographer/ayakovlev) Andrey Yakovlev and Lili Aleeva's 'Nightlife' photo shoot celebrates glorious excess by capturing glitzed-up models as they head out on the town. With an arsenal of fun lenses, trippy effects and other clever photo-capturing methods, this pictorial depicts the insanity of an average night in a rockstar's world pretty well. Check out some other fun-loving nightlife features in the related articles below. **Implications** - The glorious excess of the 80s era has come back into vogue. This photo shoot glamorizes modern nightlife using 80s-inspired outfits and styling to draw comparison to the 80s. Trick lenses and clever image retouching evokes the fun, glitz and whimsy of clubbing for the editorial's audience. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 76% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Celebration of Excess:** Opportunities for disruptive innovation in the fashion and photography industries to cater to the growing demand for glamorous and extravagant experiences. - **Retro Revival:** Opportunities for disruptive innovation in the fashion industry to tap into the nostalgia of the 80s and reinvent iconic styles for modern consumers. - **Creative Photography Techniques:** Opportunities for disruptive innovation in the photography industry to develop new lenses, effects, and image retouching technologies that enhance the visual experience and capture the essence of nightlife. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities in the fashion industry by incorporating 80s-inspired outfits and styling to celebrate the glorious excess of modern nightlife. - **Photography:** Disruptive innovation opportunities in the photography industry by creating new lenses, effects, and image retouching techniques that capture the fun, glitz, and whimsy of clubbing. - **Entertainment:** Disruptive innovation opportunities in the entertainment industry to provide immersive and glamorous nightlife experiences that cater to the growing demand for extravagant and memorable moments. ## Related on Trend Hunter - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Celestial-Inspired Club Celebrations](https://www.trendhunter.com/trends/levels-nightclub.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Subterranean Social Spaces](https://www.trendhunter.com/trends/william-vale-hotel.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Nighttime Cosmetic Campaigns](https://www.trendhunter.com/trends/night-night-club-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)