# Beehives & Cat Eyes Andrey & Lili Channel the Swingin 60s for ‘Vie Privee' Shoot By Marissa Brassfield | Published 2009-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andrey-lili-vie-privee References: [behance.net](http://www.behance.net/Gallery/VIE-PRIVEE/244693) & [photodom](http://www.photodom.com/photographer/ayakovlev) This photo set by Andrey & Lili is called ‘Vie Privee,’ and it contains two of my favorite fashion phenomena from the 1960s: Beehives and [cat eye makeup](https://www.trendhunter.com/trends/il-pranzo-campaign). In these shots, the model’s eyes are lined dramatically with copious amounts of [black liner and shadow](https://www.trendhunter.com/trends/rendezvous-ivory) for a smoldering look that recalls Cleopatra. Her hair is piled into a [high updo](https://www.trendhunter.com/trends/vintageinspired-jewelry) that is a bit tamer than the beehives we’ve seen Amy Winehouse rock, and the effect is stunning. See more 60s-inspired features below. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion:** Disruptive innovation opportunity: Create modern interpretations of iconic 60s fashion trends like beehives and cat eye makeup. - **Vintage-inspired Hairstyles:** Disruptive innovation opportunity: Develop innovative hairstyling techniques that recreate the classic beehive look with a modern twist. - **Bold Eye Makeup:** Disruptive innovation opportunity: Invent new cosmetic products and tools to achieve dramatic cat eye makeup looks with ease. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate elements of 60s fashion into contemporary designs to cater to nostalgic consumers. - **Beauty:** Disruptive innovation opportunity: Launch specialized beauty products and tutorials that enable customers to recreate 60s-inspired hairstyles and makeup trends. - **Cosmetics:** Disruptive innovation opportunity: Develop innovative eyeliner and eyeshadow formulations and applicators to achieve precise and long-lasting cat eye looks. ## Related on Trend Hunter - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md)