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# Purple Fashion Auras
The Andrey & Lili 'Ultraviolet' Portfolio is 80s Inspired

By Meghan Young | Published 2010-02-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andrey-lili-ultraviolet
References: [behance.net](http://www.behance.net/Gallery/Ultraviolet/362523) & [ayakovlev.photodom](http://ayakovlev.photodom.com)

The ever-impressive photography duo has revealed yet another [fashion photoshoot](https://www.trendhunter.com/trends/alessandro-micheles) to drool over, the Andrey & Lili ‘Ultraviolet’ collection. Featuring, as I put it, violent backlight that lends an [eerie disco feel](https://www.trendhunter.com/trends/rendezvous-ivory), what’s not to love?

Seemingly inspired by the [80s](https://www.trendhunter.com/trends/studio-54), the Andrey & Lili ‘Ultraviolet’ portfolio is definitely retrofied. Everything from the makeup to the clothes is an ode to that decade.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 42% | Activity: 33% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **80s Fashion Revival:** This trend presents opportunities for fashion brands to incorporate retro-inspired designs and aesthetics into their collections, appealing to nostalgic consumers.
- **Eerie Disco Vibes:** This trend creates opportunities for event planning companies to design immersive experiences that combine the eerie atmosphere of a disco with modern technology and lighting effects.
- **Violent Backlight Photography:** This trend opens up opportunities for photographers and artists to experiment with lighting techniques that create dramatic and ethereal effects in their work.

### Where This Applies

- **Fashion:** The fashion industry can capitalize on the 80s fashion revival trend by creating collections that pay homage to the iconic styles and silhouettes of that era.
- **Event Planning:** Event planning companies can leverage the eerie disco vibes trend to create unique and memorable experiences for clients, incorporating retro elements and modern technology to create a captivating atmosphere.
- **Photography:** Photographers and artists can embrace the violent backlight photography trend to push the boundaries of their craft and create visually striking and atmospheric images.

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