# Tooned Rebranding The Andrey Gordeev ‘Global Logos' Collection is a Trip By Luisa Amanda Gomes | Published 2010-03-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/andrey-gordeev-global-logos References: [behance.net](http://www.behance.net/Gallery/Global-Brands/452693) & [gordei.livejournal](http://gordei.livejournal.com/) This collection of illustrations from Andrey Gordeev entitled ‘Global Logos’ are [colorful and cute](https://www.trendhunter.com/trends/zsiga-care-bears). Seeing these [cutesy cartoon characters](https://www.trendhunter.com/trends/soccerthemed-illustrations) from far-off corners of the globe proudly showing off these [well known logos](https://www.trendhunter.com/trends/reimagined-logo-desgin) is not only awesome, but very funny as well. Who knows what the future holds? Globalization does affect all of us. Maybe images like these won’t always invoke laughter. There might come a day where the Inuit will die if they don’t take their Louie Vuitton bag with them when they go ice fishing. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 82% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Global Logos Illustrations:** The Andrey Gordeev 'Global Logos' collection demonstrates the trend of creating colorful and cute illustrations that incorporate well-known logos. - **Cartoon Characters in Branding:** The 'Global Logos' collection highlights the trend of using cutesy cartoon characters to represent and promote multinational brands. - **Humorous Brand Mashups:** The 'Global Logos' collection exemplifies the trend of humorously combining iconic brand logos with unexpected cultural references. ### Industries Being Reshaped - **Advertising and Marketing:** The 'Global Logos' collection presents an opportunity for advertising and marketing professionals to explore creative ways of incorporating cartoon characters into brand campaigns. - **Graphic Design and Illustration:** The 'Global Logos' collection showcases the potential for graphic designers and illustrators to create eye-catching and playful brand visuals using cartoon characters. - **Fashion and Luxury Goods:** The 'Global Logos' collection suggests disruptive innovation opportunities for the fashion and luxury goods industry to explore collaborations between iconic brands and cartoon characters, creating unique and attention-grabbing products. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md)