# Hygiene Packaging Redesigns Andrex Introduces a New Pearlfisher Design Collaboration for Packaging By Kanesa D | Published 2024-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/andrex References: [packagingnews](https://www.packagingnews.co.uk/design/andrex-appoints-pearlfisher-as-design-unveils-packaging-redesign-15-08-2024) & [andrex](https://andrex.ca/)  [Andrex](https://www.trendhunter.com/trends/andrex-ultimate) taps [Pearlfisher London](https://www.trendhunter.com/trends/snow-beer) as its new design agency partner, ushering in a new era for the brand. The redesign, spearheaded by Pearlfisher, centers on reasserting Andrex’s leadership in the category while placing a strong emphasis on intimate hygiene and customer empowerment. This strategic overhaul is not just about a visual update; it’s about reinforcing Andrex’s commitment to enhancing its audience's everyday comfort and well-being. One of the most striking changes in this redesign is the revitalization of Andrex’s most iconic asset: the inimitable Andrex puppy. Pearlfisher’s approach focuses on amplifying the visibility and appeal of this [beloved character](https://www.trendhunter.com/trends/furminator). This redesign will make the puppy a more prominent feature in the brand’s visual communications, while also fitting in with its new "puppy cream" colorway. Image Credit: Andrex ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 15% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Customer-centric Branding:** Andrex’s emphasis on intimate hygiene and customer empowerment highlights the growing importance of consumer-centric branding strategies. - **Iconic Character Revitalization:** The redesign's focus on the Andrex puppy underscores the trend of leveraging beloved brand mascots to reinforce brand identity and loyalty. - **Bold Visual Overhauls:** Pearlfisher’s bold visual changes for Andrex signal a broader trend where brands undertake comprehensive aesthetic transformations to stay relevant. ### Industries Being Reshaped - **Consumer Goods:** The consumer goods industry can benefit greatly from design collaborations that elevate brand presence and reinforce market leadership. - **Branding and Design:** Branding and design agencies are increasingly instrumental in helping legacy brands like Andrex redefine their visual identity to connect better with consumers. - **Personal Hygiene Products:** The personal hygiene sector continues to innovate with a renewed focus on customer empowerment and well-being in product presentation and packaging. ## Related on Trend Hunter - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Odour-Neutralizing Wipes](https://www.trendhunter.com/trends/andrex-ultimate.md) - [Angelic Toilet Paper Packaging](https://www.trendhunter.com/trends/angel-soft.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Anti-Odor Hygiene Wipes](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Modern Premium Pet Packaging](https://www.trendhunter.com/trends/premium-dog-treats.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md)