# Vibrant Athletica Editorials Andrew Lee and Katrina Guevara Photographs Izumi for C-Heads By Vasiliki Marapas | Published 2014-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andrew-lee References: [c-heads](http://www.c-heads.com/2014/06/17/exclusive-she-comes-in-colors-everywhere-x-andrew-lee-x-katrina-guevara/) & [andrewhlee.tumblr](http://andrewhlee.tumblr.com/) Izumi stars in the 'She Comes in Colors Everywhere' editorial, conceptualized by Andrew Lee and Katrina Guevara and photographed by Lee. Like the title suggests, the editorial is [teeming with color](https://www.trendhunter.com/trends/colorama); in fact, it's practically bursting at the seams. Whether it's a sporty, [tangerine-hued skirt](https://www.trendhunter.com/trends/vowels-1) by [Bisou + Bisou](https://www.trendhunter.com/trends/bisou-jelly) or vivid yellow nail polish paired with a silvery-gray jumpsuit, it seems like every color of the rainbow is accounted for, however subtly. In terms of the styling choices, Guevara explains, “The fashion exclusivity of the editorial lies in the concept itself. It’s more so egalitarian with the thrift clothing, accessories and bric-à-brac." The editorial isn't afraid to get creative with its materials; in one shot, Izumi wears a scarf fashioned into a top. Lee and wardrobe stylist Katrina Guevara were assisted by hair stylist Mimi Nguyen to pull the shoot together." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Colorful Editorials:** Opportunity for fashion companies to experiment with bold and unconventional color choices in their campaigns. - **Sustainable Thrift Fashion:** Opportunity for fashion companies to create collections that use second-hand textiles and accessories. - **Creative Styling Choices:** Opportunity for fashion brands to push boundaries with unconventional styling choices, such as repurposing accessories as clothing pieces. ### Industries Being Reshaped - **Fashion:** Fashion companies can take inspiration from this editorial to create bold and innovative collections. - **Photography:** Photography companies can offer services to fashion brands to capture vibrant and creative editorials. - **Accessories:** Opportunity for accessory brands to repurpose their products as clothing pieces to cater to consumers who value uniqueness and creativity. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Expressive Color-Rich Apparel](https://www.trendhunter.com/trends/shein-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Vibrant Accessories Collabs](https://www.trendhunter.com/trends/4ccccees-x-mietis.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Whimsically Vibrant Exhibitions](https://www.trendhunter.com/trends/colorama.md)