# Messy Motel Editorials Haute Hospitality by Andrew Kuykendal for Kurv Magazine By Amelia Roblin | Published 2010-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andrew-kuykendal-for-kurv-magazine References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/12/editorial-everything-counts-in-large-amounts-kelley-ash-pernillaby-andrew-kuykendall-for-kurv-magazi.html) & [andrewkuykendall](http://www.andrewkuykendall.com/) A fierce and frisky Kelley Ash and Pernillaby pose for Andrew Kuykendal for Kurv Magazine number 22. Flaunting flashy frock getups with loose structures and [shiny fabrics](https://www.trendhunter.com/trends/jiyongkim-fw25), the disarming duo make great faces for these [fashion spreads](https://www.trendhunter.com/trends/alessandro-micheles). This editorial, shot by Andrew Kuykendal for Kurv Magazine, is called 'Everything Counts in Large Amounts.' An artsy video of the [hotel photo shoot](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout) was also compiled by Jean-Pierre Caner. Check out the featured gallery to get a glimpse of this colorful spread. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Loose-structured Fashion:** Opportunity for fashion companies to explore the trend of loose-structured fashion and flashy fabrics. - **Arts-infused Editorial Shoots:** Opportunity for media companies to incorporate artistic elements into editorial photo and video shoots. - **Colorful Hospitality Marketing:** Opportunity for hospitality industry to use colorful and vibrant visuals in their marketing campaigns for hotels and resorts. ### Industries Being Reshaped - **Fashion:** Fashion industry can incorporate loose-structured fashion and flashy fabrics in their collections. - **Media:** Media industry can incorporate artistic elements into editorial photo and video shoots for their clients. - **Hospitality:** Hospitality industry can use colorful and vibrant visuals in their marketing campaigns for hotels and resorts. ## Related on Trend Hunter - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Luxury Fragrance Launches](https://www.trendhunter.com/trends/maison-francis-kurkdjians-kurky.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Patterned Hotel Cocktail Lounges](https://www.trendhunter.com/trends/quill-room.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)