# Cleansing Corporate Makeovers The Andrew Kim Microsoft Rebranding Gives It A Clean Slate By Vivian Lau | Published 2012-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/andrew-kim-microsoft-rebranding References: [fastcodesign](http://www.fastcodesign.com/1670245/a-students-smart-microsoft-rebranding-is-better-than-the-real-thing) & [minimallyminimal](http://www.minimallyminimal.com/) The Andrew Kim [Microsoft](https://www.trendhunter.com/trends/microsoft-lumia-action-cam) rebranding project is receiving much traction over the web. Citing Microsoft's outdated attempts at updating its logo and a lack of linearity in the branding across its tablet, mobile phone and computer platforms, he has created the [new 'Slate' concept](https://www.trendhunter.com/trends/reimagined-logo-desgin). As an oblique shape, the 'Slate' logo is a seductive visual image that can be applied to Microsoft's different brand families: Slate, metro, Windows and Office. He has created an entire portfolio proposition complete with an analysis of the problem, introduction of the logo, application of the design with various products and also samples of the print and billboard ads that would capitalize fully on the concept. Kim's take on the 'next' Microsoft is wildly attractive -- the corporate giant should take definitely take note, or risk regressing into memory. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Rebranding Strategies:** The Andrew Kim Microsoft rebranding project highlights the importance of refreshing and aligning corporate branding across different platforms. - **Seductive Visual Images:** The 'Slate' logo concept demonstrates the power of visually appealing design in capturing consumer attention and creating brand recognition. - **Holistic Portfolio Propositions:** Kim's portfolio proposition showcases the value of presenting a comprehensive branding strategy, including logo design, product applications, and advertising samples. ### Where This Applies - **Technology:** The technology industry can leverage rebranding strategies to modernize their image and stay relevant in a rapidly evolving market. - **Design:** The design industry can capitalize on the importance of visually striking images in creating effective branding campaigns. - **Advertising:** The advertising industry can benefit from the concept of holistic portfolio propositions to deliver cohesive and impactful campaigns to clients. ## Related on Trend Hunter - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Updated Modern Technology Logos](https://www.trendhunter.com/trends/nokia-logo.md) - [Gilded Cleaning Product Branding](https://www.trendhunter.com/trends/fabulosa-rebranding.md) - [Re-Imagined Furniture Identities](https://www.trendhunter.com/trends/herman-miller-2024.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md) - [Refreshed Colorful Candy Brands](https://www.trendhunter.com/trends/skittles-branding.md)