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# Electrified Extraterrestial Cosmetics
Andrew Gallimore 'Out of Darkness' Defines Futuristic Beauty

By Erin Kirkpatrick | Published 2012-05-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/andrew-gallimore-out-of-darkness
References: [hungertv](http://www.hungertv.com/beauty/feature/out-of-darkness-andrew-gallimore/) & [clmus](http://clmus.com/hair-make-up/make-up/andrew-gallimore)

The Andrew Gallimore 'Out of Darkness' shoot is out of this world, or quite possibly in a whole other dimension. This series features [futuristic cyborg entities](https://www.trendhunter.com/trends/spoiledchild-x-jeremy-scott), [jewel-encrusted faces](https://www.trendhunter.com/trends/holiday-2024-makeup), robotic sweets, electrically charged color combinations and of course, the talented makeup guru Anew Gallimore.

After watching the accompanying video, you might feel like you've just experience an intense acid trip. The video boasts a heavy usage of both [electrifying colors, lights, costumes](https://www.trendhunter.com/trends/hally-hair-1) and psychedelic music. In the video, intense futuristic dubstep is played adding to the robotic themes present in the makeup and dress. This music fits in quite nicely with the sporadic and involuntary movements that each of the models partake in.

This collection resembles what one might encounter at a rave, rather than at an editorial photo shoot.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 59% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **Futuristic Beauty:** There is an opportunity for beauty companies to create products inspired by futuristic themes and colors, that appeal to consumers seeking bold and creative cosmetics.
- **Robotic Themes in Fashion:** Fashion brands can incorporate robotic elements and futuristic themes into their designs to appeal to consumers interested in science fiction and technology.
- **Psychedelic Influenced Media:** There is an opportunity for media content creators to incorporate psychedelic themes, colors and music into their productions to engage audiences seeking bold and trippy experiences.

### Where This Applies

- **Beauty:** The beauty industry can use elements of futuristic themes, robotic design, and electrifying colors to create innovative cosmetic products.
- **Fashion:** The fashion industry can incorporate robotic design and futuristic themes to appeal to consumers interested in technology and the future.
- **Music and Entertainment:** The music and entertainment industries can create content inspired by psychedelic themes, colors, and music to engage audiences seeking bold and trippy experiences.

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