# Lipstick-Clad Androgynous Shots The Andrej Pejic Seventh Man Editorial is Fun and Flirty By Marie | Published 2011-11-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/andrej-pejic-seventh-man References: [thefashionisto](http://thefashionisto.com/andrej-pejic-by-john-paul-pietrus-for-seventh-man/) & [7thmanmagazine](http://7thmanmagazine.com/) Life as a supermodel definitely has its ups and downs, despite what the fun and flirty Andrej Pejic Seventh Man Issue 4 editorial might have you believe. Captured by John-Paul Pietrus, the shoot puts the behind-the-scenes action in front of the lens, with a little drama and flair added for good measure. Making great use of Andrej's show-stopping androgynous beauty, the shoot features some of the finest fall pieces from the likes of Yves Saint Laurent and Marni. Sipping on a Coca-Cola, constantly having his makeup retouched, and taking a quick smoke break, Pejic looks effortlessly cool in each shot, and continues to make men and women worldwide swoon. For a fun and fresh take on the traditional fall fashion editorial, check out the Andrej Pejic Seventh Man Issue 4 photoset. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** Disruptive innovation opportunity: Develop gender-neutral clothing lines that appeal to a wide range of consumers. - **Behind-the-scenes Fashion Shoots:** Disruptive innovation opportunity: Offer immersive virtual reality experiences that allow viewers to feel like they are part of the shoot. - **Effortlessly Cool Aesthetic:** Disruptive innovation opportunity: Create a beauty brand that combines a laid-back attitude with high-quality products. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Implement sustainable and ethical practices in the fashion industry to appeal to environmentally conscious consumers. - **Beauty:** Disruptive innovation opportunity: Develop innovative makeup products that cater to androgynous aesthetics. - **Photography:** Disruptive innovation opportunity: Create a platform that connects photographers and models for unique and authentic photoshoots. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)