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# Double-Take Supermodel Covers
The Androgynous Andrej Pejic New York Magazine Image Turns Heads

By Marie | Published 2011-08-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andrej-pejic-new-york
References: [designscene.net](http://www.designscene.net/2011/08/andrej-pejic-york-magazine.html) & [nymag](http://nymag.com/fashion/11/fall/andrej-pejic/)

The Andrej Pejic New York Magazine September 2011 cover makes it pretty clear why one of this year's hottest [female fashion models](https://www.trendhunter.com/trends/songs-of-siren) is a man. The Serbian Australian model is lensed by renowned photographer Brigitte Lacombe for the issue, which includes an insightful interview with the hot new fashion superstar. Of his ambiguous appearance, Pejic explains, “It’s not like, ‘Okay, today I want to look like a man, or today I want to look like a woman. I want to look like me. It just so happens that some of the things I like are feminine.”

Pejic made a splash in mainstream media when a cover of Dossier Journal that showed him topless was censored by [Barnes and Noble](https://www.trendhunter.com/trends/apww01-padmore-barnes-sport-boot) and Borders stores in May 2011. While his [androgynous appearance](https://www.trendhunter.com/trends/sujitha-shivajothi) might be shocking to some, the fashion world has fully embraced it. I definitely welcome the Andrej Pejic New York Magazine cover with open arms, and can't wait to see more.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 88% | Activity: 100% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Androgynous Fashion:** Opportunity for fashion brands to explore androgynous styles and challenge traditional gender norms.
- **Gender Fluidity in Modeling:** Potential for the modeling industry to embrace gender fluidity and showcase diverse beauty standards.
- **Censorship and Body Image:** Space for discussions and initiatives to challenge censorship and promote body acceptance in mainstream media.

### Where This Applies

- **Fashion:** Fashion brands can tap into the growing demand for androgynous clothing and accessories.
- **Modeling:** Modeling agencies can diversify their talent roster and represent models who challenge traditional gender roles.
- **Media and Publishing:** Media companies can create platforms that promote body positivity and challenge censorships.

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