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# Alphabetic Dissections
The Andreas Scheiger 'Evolution of Type' Photography Series

By Armida Ascano | Published 2010-09-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/andreas-scheiger
References: [trendland.net](http://trendland.net/2010/09/14/andreas-scheiger-evolution-of-type/) & [glandis](http://www.glandis.com/)

As most [graphic artists](https://www.trendhunter.com/trends/adobe-acrobat) do, Andreas Scheiger has a fascination with type. It seems that this fascination has evolved into a fixation however, as Andreas Scheiger literally dissects the alphabet in the 'Evolution of Type' photo series.

Featuring Andreas Scheiger dissecting [self-made sculptures](https://www.trendhunter.com/trends/fragmenti) of the alphabet, the series actually took inspiration from a [typography book](https://www.trendhunter.com/trends/cheetos-other-hand-font). The book compares elements of lettering to human organs, which Andreas Scheiger decided to develop in a literal sense.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 37% | Activity: 24% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: South America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Typography Dissection:** Disruptive innovation opportunity: Explore new ways to deconstruct and reconstruct typography, blurring the boundaries between design and sculpture.
- **Type-inspired Art:** Disruptive innovation opportunity: Create artwork that combines typography with other artistic mediums, pushing the boundaries of traditional design.
- **Metaphorical Typography:** Disruptive innovation opportunity: Use typography to convey deeper meanings and concepts, incorporating metaphor and symbolism in design.

### Sectors Adopting This

- **Graphic Design:** Disruptive innovation opportunity: Integrate 3D printing technology into graphic design processes, allowing for more tactile and interactive designs.
- **Art Publishing:** Disruptive innovation opportunity: Develop interactive books that explore the intersection of typography, art, and anatomy, providing a unique reading experience.
- **Typography Education:** Disruptive innovation opportunity: Incorporate anatomy and sculpture into typography curriculum, fostering a multidisciplinary approach to design education.

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