# Intense Branding Tattoos Andreas Mueller Gets a Painful Tattoo to Win a Car By Chalaine Mantha | Published 2011-02-24 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/andreas-mueller References: [oddee](http://www.oddee.com/item_97484.aspx) & [onlineconnections](http://www.onlineconnections.ca/global_canada_usa_india_news/weird_news/man-wins-car-by-getting-tattooed-on-genitals/) A radio station in Austria recently held a contest where contestants had the chance to win a [silver Mini Cooper](https://www.trendhunter.com/trends/art-car-1). The winner of the car was 39-year-old Andreas Mueller who had to get the word 'MINI' [tattooed on his man bits](https://www.trendhunter.com/trends/tattoo-marathon). Andreas Mueller was on-air while the process took place so listeners could hear his wailing. A female host was also present during the tattoo placement to report what was going on. Andreas Mueller declared, “Once I’m sitting in the car, it won’t matter anymore." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Extreme Brand Loyalty:** Consumers are willing to go to extreme lengths to demonstrate their brand loyalty, creating opportunities for companies to offer unique and memorable brand experiences. - **Shock Marketing:** Companies are using shocking and controversial marketing tactics to grab attention and create buzz, potentially increasing brand exposure and customer engagement. - **Alternative Advertising:** Businesses are seeking non-traditional advertising methods to stand out in a crowded market, providing opportunities for creative and unconventional marketing campaigns. ### Sectors Adopting This - **Automotive:** The automotive industry can capitalize on the trend of extreme brand loyalty by offering unique experiences and prizes to customers who demonstrate loyalty to their brand. - **Tattoo:** The tattoo industry has an opportunity to tap into the trend of shock marketing by partnering with businesses to offer controversial tattoos as part of promotional campaigns. - **Marketing:** Marketing agencies and professionals can take advantage of the trend of alternative advertising by offering clients creative and unconventional marketing strategies to stand out in a crowded market. ## Related on Trend Hunter - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [In-Store Tattoo Parlors](https://www.trendhunter.com/trends/cookies-tattoo.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Tattoo-Committed Coffee Incentives](https://www.trendhunter.com/trends/punk-bunny-coffee.md) - [Bespoke Car Art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Supermarket Temporary Tattoos](https://www.trendhunter.com/trends/specialbuy-temporary-tattoos.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)