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# Motel Peeper Photography
Andreas Kock's ‘Stalker' Series is a Peeping Tom'

By Emily Evans | Published 2011-07-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andreas-kock-s-stalker
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/voyeuristic-fashion) & [cameralink](http://cameralink.com/photographers/andreas-kock)

The thought of being peeped on from an opposing hotel room—like the shots within Andreas Kock’s ‘Stalker’ photography—seems totally creepy; however, with scandals like the recent Erin Andrews of ESPN peeping Tom debacle surfacing lately, this photography seems all too likely.

Andreas Kock is the talented photographer behind the shoot; he uses dimly lit lighting and distanced camera angles to create a captivating and eerie photographic series. While Andreas Kock’s ‘Stalker’ photography was originally created as a fashion editorial, it seems more like shots from an alluring horror movie; this shoot will have people covering their windows with curtains at night!

**Implications** - The use of celebrity endorsements is undoubtedly highly expensive, and with such companies should constantly be thinking of other ways to incorporate [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) movements or news events into their design concepts. The use of [peeping Tom photography](https://www.trendhunter.com/trends/sculptural-surveillance) following the Erin Andrews scandal is an example of how a company or artist can attach themselves to a media tidal wave.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 92% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Peeping Tom Photography:** Disruptive innovation opportunity: Companies and artists can leverage this trend by using voyeuristic imagery to create captivating and eerie visuals in their marketing campaigns.
- **Dimly Lit Lighting:** Disruptive innovation opportunity: Industries can explore the use of dimly lit lighting techniques to create a mysterious and unsettling atmosphere in their products or services.
- **Media Tidal Wave:** Disruptive innovation opportunity: Businesses can capitalize on media scandals and news events by creating innovative and timely marketing strategies that tap into the public's interest.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Fashion brands can experiment with peeping Tom photography to create edgy and provocative fashion campaigns.
- **Film:** Disruptive innovation opportunity: Filmmakers can incorporate dimly lit lighting techniques to enhance the suspense and intensity of horror and thriller movies.
- **Marketing and Advertising:** Disruptive innovation opportunity: Marketers and advertisers can utilize media tidal waves to create viral campaigns that resonate with consumers and generate buzz for their brands.

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