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# Psychedelic Swirl Couture
Andrea Maack's Illustrated Fashions Are Art You Can Wear

By TrendHead | Published 2010-04-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andrea-maack
References: [andreamaack](http://www.andreamaack.com/page18/page18.html) & [dianepernet.typepad](http://dianepernet.typepad.com/diane/2008/05/smart-by-andrea.html)

Andrea Maack is a visual artist from Iceland who likes to play with the concept of [wearable art](https://www.trendhunter.com/trends/joy-artist-capsule). Her unique work balances between art and fashion. I love this pencil drawing printed dress. And the gorgeous matching tights and shoes.

Andrea Maack is a graduate form The Icelandic Academy of the Arts, 2005. According to Maack's site, her exhibition pieces are one-offs and have included garments constructed out of her original drawings in unconventional materials. The pieces are [wearable sculptures](https://www.trendhunter.com/trends/silent-echoes) and have been exhibited internationally since 2007.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 13% | Activity: 10% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Wearable Art Fashion:** There is an opportunity for designers and artists to create fashion pieces that serve as wearable sculptures, pushing the boundaries of traditional fashion.
- **Illustrative Patterns in Fashion:** Fashion designers can incorporate unique illustrative patterns into their designs to create visually-stunning clothing pieces and accessories.
- **Mixing of Art and Fashion:** There is room in the industry for designers to create collaborations with visual artists, creating a unique mix of high fashion and fine art.

### Industries Being Reshaped

- **Fashion Design:** Fashion designers can incorporate unique illustrative patterns, as well as wearable sculpture concepts, to make their clothing pieces more artistic, interesting, and innovative.
- **Fine Arts:** Visual artists can collaborate with fashion designers to showcase their artistic abilities and expand their brand, while offering fresh perspectives and innovative styles to the fashion industry.
- **Beauty and Accessories:** Beauty and accessories can also incorporate unique illustrative patterns in their designs, extending the innovation to makeup, jewelry, and other products to complement fashion pieces.

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