# Glowing Sport Shoots The Andrea Klarin Nike Photo Series Shows Ethereal Athletes By Meghan Young | Published 2010-12-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andrea-klarin-nike References: [behance.net](http://www.behance.net/gallery/Andrea-Klarin-Nike/801281) & [edsonwilliams](http://www.edsonwilliams.com) Although I would never have used the word ethereal to describe an athlete, that is the first word that comes to mind when looking upon the Andrea Klarin [Nike](https://www.trendhunter.com/trends/scary-good) photo series. There is something angelically graceful about an athlete's movement. I can't help but appreciate the different direction the Andrea Klarin Nike series takes in regards to [sport campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated). Although epic, it still has a softer vibe that makes each [athlete more beautiful](https://www.trendhunter.com/trends/glossier-5) than intense. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 66% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Ethereal Sports Photography:** Opportunity to create unique and captivating visual content for sports brands and campaigns. - **Soft and Graceful Branding:** Opportunity for sports brands to differentiate themselves and appeal to a wider audience with a more gentle and graceful approach. - **Angelic Athlete Representation:** Opportunity to shift the portrayal of athletes to a more heavenly and ethereal tone, emphasizing the beauty in movement. ### Who This Affects Most - **Sports Photography:** Opportunity for photographers and visual artists to experiment with a new style of sports photography. - **Sports Apparel:** Opportunity for sports apparel brands to forge a new aesthetic in their campaigns and showcase products in a softer light. - **Athletic Training:** Opportunity for athletic training programs and coaches to encourage a more graceful and fluid approach to movement for both performance and aesthetic purposes. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Inspired AI Brand Campaigns](https://www.trendhunter.com/trends/angelai.md) - [Progressive Athletic Sunglasses](https://www.trendhunter.com/trends/nike-athena.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md)