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# Dolled Designer Photography
The Andrea Klarin 'Jean Paul Gaultier' Editorial for Sunday Times

By Meghan Young | Published 2010-02-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andrea-klarin-jean-paul-gaultier
References: [behance.net](http://www.behance.net/Gallery/Andrea-Klarin-for-Sunday-Times-Jean-Paul-Gaultier/418195) & [edsonwilliams](http://www.edsonwilliams.com)

There’s something to be said when you’re commissioned by the Sunday Times to photograph one of today’s brightest designer stars—I suggest you take a moment to peruse through the Andrea Klarin ‘[Jean Paul Gaultier](https://www.trendhunter.com/trends/jean-paul-gaultier-x-crocs)’ editorial.

Not only does it feature the [fashion designer himself](https://www.trendhunter.com/trends/balenciaga-by-demna), but it also showcases some of his amazing work. Moodily lit, the stage is set for a [dramatic depiction](https://www.trendhunter.com/trends/alessandro-micheles) of both artists. Juxtoposing a somewhat classic setting with his military, boudoir designs creates an eye-catching editorial.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 38% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Dramatic Fashion Photography:** There is an opportunity for disruptive innovation in creating visually striking fashion photography that captures the essence of a designer's work.
- **Collaborative Editorial Campaigns:** The trend of featuring both the fashion designer and their creations in editorial campaigns opens up opportunities for innovative collaborations, showcasing the vision and talent behind the brand.
- **Mood-based Visual Storytelling:** The use of moody lighting and juxtaposition of different aesthetics creates a unique visual narrative, presenting an opportunity for disruptive innovation in storytelling photography.

### Industries Being Reshaped

- **Fashion Photography:** There is potential for disruptive innovation in fashion photography by incorporating unconventional lighting techniques and creating visually captivating editorials.
- **Fashion Design:** The trend of featuring designers in editorial campaigns provides an opportunity for disruptive innovation by showcasing their creative process and unique design philosophy.
- **Art Direction:** The use of mood-based visual storytelling in photography opens up opportunities for innovative art direction, allowing brands to communicate their message through compelling imagery.

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