# Crazy Cardboard Catalogs The Andrea Crews SS11 Collection is for the Eccentric Bunch By Meghan Young | Published 2010-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andrea-crews-ss11 References: [lifelounge](http://www.lifelounge.com/fashion/news/andrea-crews-spring_summer-2011,-complete-with-baguettes.aspx) & [andreacrews](http://www.andreacrews.com/) If you're looking to add a little [crazy couture](https://www.trendhunter.com/trends/brucolic) into your wardrobe in the new year, look no further than the Andrea Crews SS11 collection. Although not entirely out of this world, the line is certainly quirky -- kind of like the Andrea Crews SS11 lookbook itself. Filled with [cardboard backdrops](https://www.trendhunter.com/trends/creative-class-uniform) as well as [odd accessories and accents](https://www.trendhunter.com/trends/at-the-edge-of-time), the lookbook provides an interesting tone for the collection. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Opportunity for disruptive innovation: Create eco-friendly clothing using sustainable materials and practices. - **Experiential Marketing:** Opportunity for disruptive innovation: Develop immersive and interactive lookbooks to engage customers in unique ways. - **Artistic Branding:** Opportunity for disruptive innovation: Collaborate with artists and designers to create visually striking and unconventional brand presentations. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation: Integrate technology and sustainable practices into the fashion industry to create new and unique clothing experiences. - **Advertising:** Opportunity for disruptive innovation: Explore creative and unconventional marketing strategies to capture consumers' attention and create memorable brand experiences. - **Design:** Opportunity for disruptive innovation: Combine art and design in innovative ways to create unconventional and visually appealing brand identities. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)