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# Distinguished Gentleman Candids
This Andre van Noord Campaign Embodies Sophistication

By Jana Pijak | Published 2014-09-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andre-van-noord-campaign
References: [malemodelscene.net](http://www.malemodelscene.net/ad-campaigns/andre-van-noord-tailoring-club-andreas-ohlund/) & [thetailoringclub](http://www.thetailoringclub.com/)

This Andre van Noord campaign embodies an air of timeless sophistication. The top model sports Tailoring Club's Fall/Winter 2014/2015 collection in the series and proves that age is nothing but a number.

The model is captured by photographer Andreas Ohlund's lens for the advertorial that highlights Tailoring Club's structured wool suits, fitted knits and durable denim pairings. The brand's Andre van Noord campaign is lensed in black-and-white and is effortlessly debonaire.

The vibe of this ad campaign is all about classic sophistication and features styling by Lalle Johnson. Lalle works alongside the editorial's hair stylist Peter Johansson who perfects Andre's retro hair style. Embracing a wardrobe of timeless menswear, this campaign revives retro styles for the modern gentleman.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 75% | Activity: 53% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Timeless Sophistication:** Opportunity for luxury brands to tap into the demand for classic, sophisticated menswear.
- **Structured Wool Suits:** Potential for tailoring companies to innovate with new design techniques and materials for structured wool suits.
- **Retro Revival:** Chance for fashion brands to bring back retro styles in menswear and cater to the modern gentleman's taste.

### Who This Affects Most

- **Luxury Fashion:** Disruptive innovation opportunities lie in the luxury fashion sector, where brands can create new collections focusing on timeless sophistication.
- **Tailoring:** Tailoring industry can explore disruptive innovation in creating structured wool suits with advanced design techniques and fabric technology.
- **Men's Fashion:** Fashion companies can seize the opportunity to revitalize retro styles and cater to the demand for classic menswear among modern gentlemen.

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