# Creation Inspiring Kicks The Andre Britz Converse Campaign Has Sole By Alex Scott | Published 2010-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/andre-britz-converse-campaign References: [behance.net](http://www.behance.net/Gallery/New-Converse-Campaign/400309) & [andrebritz.blogspot](http://andrebritz.blogspot.com/) It is always a challenge to try and improve on or at least, freshen up a classic brand like Converse. They have been around for years and have had such enormous success that trying to come up with a new exciting campaign for them seems like a monumental task. Well Andre Britz has not only taken on that challenge, but conquered it. The brand has successfully been rejuvenated thanks to the [Andre Britz Converse Campaign](https://www.trendhunter.com/trends/andre-agassi). Using the successful formula of creative freedom and individuality the Andre Britz Converse Campaign targets more a lifestyle than an actual product. And now I have the sudden need to go buy a [pair of Chucks](https://www.trendhunter.com/trends/converse-chucks-in-love). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 77% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Creative Lifestyle Campaigns:** Developing campaigns that target a lifestyle, rather than a product, can help rejuvenate established brands. - **Individuality-focused Advertising:** Fostering creativity and individuality in advertising campaigns can increase brand appeal and relevance. - **Revitalizing Classic Brands:** Taking on the challenge of refreshing classic brands can lead to innovative and successful campaigns. ### Where This Applies - **Fashion and Apparel:** Integrating lifestyle messaging through advertising campaigns and branding can revitalize established fashion and apparel brands. - **Marketing and Advertising:** Incorporating individuality and creative freedom in advertising campaigns can lead to innovative and disruptive approaches to marketing. - **Consumer Goods:** Developing campaigns that honor the history and heritage of classic consumer brands while also injecting creativity and individuality can reinvigorate product appeal and success. ## Related on Trend Hunter - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md)