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# Cockpit Captures
The Alessandro Volpi 'Powerful' Series was Shot for Andre Badi

By Meghan Young | Published 2011-01-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andre-badi-powerful
References: [behance.net](http://www.behance.net/gallery/POWERFUL-Fashion-shot-in-Russia-for-Andre-Badi-/564484) & [bf.mx](http://www.bf.com.mx)

Though it isn't the first shoot inspired by an [airplane](https://www.trendhunter.com/trends/air-racing-club), the Andre Badi 'Powerful' series does not rely on its theme. Instead, the spread simply uses the [avian backdrop](https://www.trendhunter.com/trends/aviator-jacket-1) to accentuate the [utilitarian fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25) captured.

Photographed in Russia by Alessandro Volpi and Gaby Hernadez, the Andre Badi 'Powerful' series is guaranteed to make you soar without turbulence. Check the perfect pictorial out in the gallery.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 14% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Utilitarian Fashion:** Disruptive innovation opportunities in creating sustainable and functional designs that still have a stylish appeal.
- **Aviation-inspired Shoots:** Disruptive innovation opportunities in exploring new ways to incorporate airplane themes into fashion photography.
- **Capturing Themes in Photography:** Disruptive innovation opportunities in using various backdrops to enhance the visual impact of fashion photography.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunities in developing utilitarian fashion designs that cater to consumer demand for sustainability and functionality.
- **Photography:** Disruptive innovation opportunities in finding new creative ways to capture themes and enhance the visual storytelling of fashion shoots.
- **Travel and Aviation:** Disruptive innovation opportunities in leveraging aviation themes to enhance brand storytelling and create unique marketing campaigns.

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