# Folklore-Inspired Fashion The Andra Andreescu SS13 Lookbook Stars Marina Cebotari By Meghan Young | Published 2013-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/andra-andreescu-ss13 References: [fashionising](http://www.fashionising.com/pictures/b--romanian-folklore-with-a-modern-edge-andra-andreescu-54466.html) & [andraandreescu](http://andraandreescu.com) The Andra Andreescu SS13 collection is inspired by the designer's native culture. In particular, it embraces Romanian folklore. Appropriately titled 'Back to tradition,' the lookbook showcases wide-brimmed hats, [intricate patterns, lace](https://www.trendhunter.com/trends/vero-25) and a hint at modest silhouettes. Nevertheless, the simple and timeless elegance evoked in the collection is modernized with edgy touches such as sheer fabrics, high slits and a dark palette. Captured by photographer Stefani Dani, the Andra Andreescu SS13 lookbook stars model Marina Cebotari. Channeling a quiet beauty, she embodies the mix of old and new perfectly. An overall [minimalist photoshoot](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) from set to fashion, the Andra Andreescu SS13 lookbook is sure to inspire the [transition wardrobes between summer and fall](https://www.trendhunter.com/trends/auteur-studios-fall-2025) as well. Especially if layering becomes a focus. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Folklore-inspired Fashion:** Opportunity for disruptive innovation: Develop sustainable and ethically sourced materials for folklore-inspired fashion to meet the increasing demand for eco-friendly clothing. - **Intricate Patterns:** Opportunity for disruptive innovation: Use advanced digital fabrication techniques to create intricate patterns in clothing, allowing for personalized designs and unique customer experiences. - **Minimalist Photoshoots:** Opportunity for disruptive innovation: Incorporate virtual reality technology into fashion photoshoots for a more immersive and interactive experience, enhancing customer engagement and brand storytelling. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation: Integrate blockchain technology into supply chains to ensure transparency and traceability, addressing concerns regarding the origins and authenticity of folklore-inspired fashion. - **Textile:** Opportunity for disruptive innovation: Develop smart fabrics with embedded sensors that can detect and regulate body temperature, enhancing comfort and functionality in folklore-inspired fashion. - **Photography:** Opportunity for disruptive innovation: Explore the use of AI-powered image recognition and editing tools to streamline the process of capturing and enhancing fashion images, increasing efficiency in minimalist photoshoots. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)