# Musician-Starring Streetwear Campaigns André 3000 Stars in Supreme's Latest Fashion Campaign By Amy Duong | Published 2022-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/andr-3000 References: [hypebeast](https://hypebeast.com/2022/8/supreme-andre-3000-tee-release-info) Streetwear giant [Supreme](https://www.trendhunter.com/trends/clint-419) taps artist [André](https://www.trendhunter.com/trends/andr-tailgate-teammosa) 3000 to star in its new campaign of looks designed specifically for the Fall/Winter 2-22 season. It was teased through some visuals that were released on its social channels and spotlights looks that are true to the New York City-based brand. André 3000 was shown by Deana Lawson and he is seen wearing a [classic white box logo tee](https://www.trendhunter.com/trends/supreme-winter-2025-tees). He is styled with a dusty olive green tonal military jacket and overalls with pinstripe details dangling at the front. He also wears some accessories including a beaded necklace, large framed sunglasses, and a bright red beanie to round out his look. The seasonal releases are set to launch in the coming days. Image Credit: Supreme ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 40% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Musician-focused Streetwear Campaigns:** Fashion brands are partnering with musicians to add a unique spin on their streetwear campaigns, attracting wider audiences and potential collaborations. - **Celebrity-endorsed Capsule Collections:** Capsule collections designed and endorsed by celebrities are gaining popularity among streetwear enthusiasts, providing a new marketing opportunity for both fashion brands and celebrities. - **Streetwear-inspired Musical Performances:** Musicians are incorporating streetwear fashion in their musical performances to create a cohesive and immersive experience, leading to potential sponsorships and brand collaborations. ### Sectors Adopting This - **Fashion:** Fashion brands can innovate their marketing strategies by leveraging the cultural influence of musicians in their campaigns, opening new business opportunities and collaborations. - **Music:** Musicians can expand their brand and income streams by collaborating with fashion brands for capsule collections or incorporating streetwear fashion in their performances to create a unique fan experience. - **Advertising:** Advertising agencies can develop creative strategies that use the natural synergy between fashion and music, engaging wider audiences and promoting brand loyalty. ## Related on Trend Hunter - [Rapper Photo Tee Releases](https://www.trendhunter.com/trends/playboi-carti-supreme.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Streetwear Oxford Footwear](https://www.trendhunter.com/trends/1461-3eye-shoe.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md)