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# Retro 70s Editorials
Andoni and Arantxa Displays Their Lastest Collection on Valerie Van Der Graaf

By Peter Vallas | Published 2011-04-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andoni-and-arantxa1
References: [touchpuppet](http://www.touchpuppet.com/2011/04/02/valerie-van-der-graaf-by-andoni-arantxa/) & [andoniandarantxa](http://www.andoniandarantxa.com/)

Andoni and Arantxa has recently released its latest collection in recent months, and it seems to take inspiration and styling right out of the 1970s. The vintage-styled shoot showcases many outfits of the prized collection, all worn by the alluring Valerie van der Graaf.

The Dutch model is the perfect subject for the 70s-style shoot and looks gorgeous donning the outfits featured in this collection. The recent Andoni and Arantxa collection is the perfect mixture of [modern and retro styling](https://www.trendhunter.com/trends/gap-and-den). [Jean jackets and flared jeans](https://www.trendhunter.com/trends/the-october-collection) are exposed to a new light. The clothes may be similar to what your mom wore back in the day, but they sure look appealing when they're worn by Valerie van der Graaf.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Retro Fashion:** Disruptive innovation opportunity: Create a modern twist on retro fashion, combining vintage styles with contemporary elements.
- **Nostalgic Styling:** Disruptive innovation opportunity: Tap into the demand for nostalgic styling by creating collections that are inspired by past eras.
- **Model Transformations:** Disruptive innovation opportunity: Collaborate with models known for their ability to transform and showcase different styles, creating unique fashion editorials.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Develop new clothing lines that capture the nostalgia of past decades while adding current trends.
- **Photography:** Disruptive innovation opportunity: Experiment with unique concepts and visual styles that evoke a sense of nostalgia and connect with the audience.
- **Modeling:** Disruptive innovation opportunity: Encourage models to embrace diverse styles and transform their looks, appealing to a wider range of brands and consumers.

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