# Barber-Backed Murals Andis Company is Offering Free Hair Cuts with the Launch of its New Mural By Elena Rahman | Published 2022-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/andis-company References: [andis](https://andis.com/)  Andis Company is a unique [barbering, styling, and animal grooming](https://www.trendhunter.com/trends/premium-grooming-brand) brand. The company is launching its one-of-a-kind mural along Venice Beach on March 29th. Dubbed Create Your Way, the mural is part of the brand's Brighter Community Series. To further celebrate the mural launch, Andis Company is offering a [pop-up complimentary barbershop event](https://www.trendhunter.com/trends/hall-of-fade) on the launch day. The event is open to the public and aims to showcase the brand's barbering talents. The mural was designed and hand-painted by the team at Mural Art & Consulting. It is a colorful depiction of creativity and playfulness that highlights the brand's barbering heritage. Andis Company aims to empower the community of Venice Beach to continue expressing themselves artistically. Image Credit: Andis Company ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 3% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Community Art Murals:** Incorporate visually appealing murals into brand initiatives to create wider community resonance and engagement opportunities. - **Pop-up Barbershops:** Employ the use of pop-up barbershops as part of brand launches to create awareness and provide immersive brand experiences to an engaged audience. - **Barbering Heritage Marketing:** Highlight the history and tradition of barbering to add depth and authenticity to your brand's marketing initiatives. ### Where This Applies - **Barbering:** Barbering brands can leverage the use of artwork to augment brand distinction and improve client connection. - **Marketing and Advertising:** Marketing professionals can explore combining community art murals and brand initiatives to create unique and emotionally engaging marketing narratives. - **Event Planning:** Event planners can create memorable and engaging experiential brand events by incorporating pop-up barbershops as part of the event initiatives. ## Related on Trend Hunter - [Back-To-School Barbershop Initiatives](https://www.trendhunter.com/trends/cutz-4-kids.md) - [Creatively Sponsored Art Events](https://www.trendhunter.com/trends/art-battle-event.md) - [Self-Care Barber Pop-Ups](https://www.trendhunter.com/trends/barber-shop-pop-up.md) - [Anniversary Barber Polos](https://www.trendhunter.com/trends/mr-brothers-cut-club.md) - [Art-Infused Razor Gift Sets](https://www.trendhunter.com/trends/graffiti-razor-gift-sets.md) - [Art-Focused Hair Salons](https://www.trendhunter.com/trends/john-steinberg-and-associates.md) - [Inclusive Skincare Campaigns](https://www.trendhunter.com/trends/mended-murals.md) - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md)