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# Parisian South Korean Fashion
The New Andersson Bell Lookbook Was Dubbed 'Un Jour à Paris'

By Riley von Niessen | Published 2017-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/andersson-bell
References: [hypebae](https://hypebae.com/2017/1/andersson-bell-paris-lookbook) & [hbx](https://hbx.com/women/brands/andersson-bell?utm_source=hypebae.com&utm_medium=referral&utm_content=editorial_post_text&utm_campaign=20160118_brand_luke_vicious)

Andersson Bell, a [South Korean fashion label](https://www.trendhunter.com/trends/jiyongkim-fw25), took to the streets of Paris to lens its 2017 Fall/Winter collection's lookbook, which was descriptively named 'Un Jour à Paris.'

All of the images focus on a willowy blonde muse, who poses around the French capital's different settings. The vast majority of the images show the model standing in front of the many bits of classical architecture that make up the stunning city, which function as the perfect background for Andersson Bell's stylishly oversized looks.

While there are a number of timeless feminine looks within the brand's Fall/Winter collection, Un Jour à Paris highlights a variety of more [masculine streetwear looks](https://www.trendhunter.com/trends/day-3-capsule-2) as well. Currently, the pieces from the lookbook can be picked up online from retailers like HBXWM.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 100% | Activity: 95% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Parisian South Korean Fashion:** Opportunity for fashion brands to blend influences from different cultures and create unique collections.
- **Oversized Streetwear:** Growing trend of oversized streetwear and gender-neutral fashion, providing opportunities for innovative designs.
- **Location-based Lookbooks:** Using iconic locations as a backdrop for fashion lookbooks offers an opportunity to create striking visual content and attract attention.

### Where This Applies

- **Fashion:** Fashion brands can leverage cultural influences and blend different styles to create new and exciting collections.
- **Online Retail:** Retailers can offer unique fashion pieces showcased in location-based lookbooks to attract customers and differentiate themselves in the online market.
- **Photography:** Photographers can explore using iconic locations as backdrops for fashion shoots to create visually captivating images and expand their portfolio.

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