# Beer Pairing Pop-Ups &Beer Pairs Beer with NYC’s Best Vegan Food By Laura McQuarrie | Published 2023-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/andbeer References: [vegnews](https://vegnews.com/2023/5/pop-up-andbeer-nyc-s-best-vegan-food)  &Beer is a new pop-up concept from [Overthrow Hospitality](https://www.trendhunter.com/trends/the-punchers-chance) that matches beer with innovative plant-based food concepts. This series got its start with Mushroom & Beer, a concept from chef Juan Pajarito, a former Line Cook and now Executive Chef at Overthrow’s vegan fine-dining concept [Avant Garden](https://www.trendhunter.com/trends/cognscente-craft-tasting-flight). Featuring mushroom-focused dishes, this concept explores four different ways the Hen of the Woods mushroom can be enjoyed. There's oyster mushrooms in a tempura beer batter served with ponzu hot sauce; beech mushrooms made decadent with cauliflower cheese and nori butter; and enoki mushrooms with smoked apple barbecue sauce. The pop-up experience, of course, wouldn't be complete without beer, and the English-style vegan craft beer bar Proletariat (another concept form Overthrow Hospitality) offers just the right pairings for the umami cuisine. Image Credit: Cole Saladino ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 75% | Activity: 25% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beer Pairing Pop-ups:** The rise of plant-based diets and craft beer culture present an opportunity for pop-ups that feature innovative beer pairings for vegan food concepts. - **Mushroom-centric Cuisine:** Mushrooms are an versatile ingredient and exploring its different varieties can lead to creative and innovative menu offerings. - **Vegan Fine-dining Concepts:** Veganism is gaining popularity and offering fine-dining experiences can disrupt the traditional restaurant industry. ### Where This Applies - **Hospitality:** The hospitality industry can integrate plant-based beer pairing pop-ups as a unique way to attract customers and increase revenue. - **Craft Beer:** The craft beer industry can expand its market by partnering with plant-based food concepts for beer pairing pop-ups. - **Fine-dining Restaurants:** The rise of veganism presents an opportunity for fine-dining restaurants to feature vegan menu offerings and disrupt traditional dining experiences. ## Related on Trend Hunter - [Collaborative Vegan Beers](https://www.trendhunter.com/trends/collaborative-vegan-beer.md) - [Meatless Food-Pairing Beers](https://www.trendhunter.com/trends/brewdog-quorn-mexican-vienna-lager.md) - [Theatrical Vegan Brunches](https://www.trendhunter.com/trends/bubbles-brunch.md) - [Beer-Infused Dessert Pop-Ups](https://www.trendhunter.com/trends/beerinfused-dessert.md) - [Champagne-Paired Burger Tours](https://www.trendhunter.com/trends/burger-tour.md) - [Sourdough Pizza Pop-Ups](https://www.trendhunter.com/trends/michelin-hexagon-chef.md) - [Beer-Paired Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-and-beer.md) - [Beer-Inspired Breakfast Pop-Up Experiences](https://www.trendhunter.com/trends/breakfast-popup.md) - [Apple Mushroom Mocktails](https://www.trendhunter.com/trends/mushroom-mocktail.md)