# Fantasy Forest Photography And Then by Jo Metson Scott Explores the Imagination of Children By Meghan Young | Published 2014-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/and-then-by-jo-metson-scott References: [fubiz.net](http://www.fubiz.net/en/2014/02/18/and-then-series/) & [jometsonscott](http://www.jometsonscott.com/) Embracing the imagination of children, And Then by Jo Metson Scott, a photographer based in London, England, is a photo series that delves into the [surreal](https://www.trendhunter.com/trends/surreal-street-art-1) for scenes full of fanciful potential. As though taking on the narrative form of such little ones, the title of the photo series encourages people to fill in the blanks by imagining what will happen next. From pirate ships to twig-formed staircases and landed parachutes, the possibilities in And Then by Jo Metson Scott are endless. The images take place in a forest, which also captures the [natural playground of children](https://www.trendhunter.com/trends/reflect-pavilion). Fun and creative, the photo series explores what it means to be young again with thoughts that extend beyond what is real and tangible. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 66% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Imaginative Photography:** Opportunity to disrupt traditional photography by creating surreal and imaginative photographs that capture the imagination of viewers. - **Narrative Storytelling:** Disruptive innovation opportunity to create photo series that engage viewers by inviting them to imagine and participate in the narrative. - **Childhood Exploration:** Opportunity to disrupt traditional children's photography by creating scenes that capture the sense of adventure and wonder of childhood. ### Industries Being Reshaped - **Fine Art Photography:** Opportunity to disrupt the fine art photography industry by incorporating elements of fantasy and imagination into traditional photography styles. - **Children's Entertainment:** Disruptive innovation opportunity to create immersive and interactive experiences for children that allow them to explore their imagination and creativity. - **Advertising and Marketing:** Opportunity to disrupt marketing campaigns by incorporating elements of fantasy and imagination to create captivating and memorable visuals for brands. ## Related on Trend Hunter - [Chalk Streams Exhibits](https://www.trendhunter.com/trends/british-conceptual-landscape-photographer.md) - [Light Garden Installations](https://www.trendhunter.com/trends/imaginarium360.md) - [Children's Story-Inspired Libraries](https://www.trendhunter.com/trends/western-academy.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Immersive Art Escape Rooms](https://www.trendhunter.com/trends/daydream-adventures.md) - [Kid-Designed Sculptural Furniture](https://www.trendhunter.com/trends/galerie-philia.md)