# Manga-Styled Spreads 'And the Beat Goes On' Turns Couture into Cartoon Fashion By Amelia Roblin | Published 2011-07-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/and-the-beat-goes-on References: [fashionising](http://www.fashionising.com/pictures/b--Up-close-with-Burberrys-bold-tones-7313.html) & [facebook](https://www.facebook.com/harpersbazaarsingapore) One may not expect to see the sought-after luxury fashion label representing itself in such a whimsical way, but 'And the Beat Goes On' proves to attract attention by a largely different direction in this playful pictorial. The [Burberry](https://www.trendhunter.com/trends/back-to-the-city) Prorsum Fall 2011 collection is modeled by the adorable Emma Pei, who sports a shiny round bob haircut and bright exaggerated eyes. Kenneth Goh compiled the ensembles in this [Harper's Bazaar Singapore](https://www.trendhunter.com/trends/wellness-at-sea-program) editorial, giving the August 2011 issue relief from the heat. Cropped flannel coats, military jackets, furry cuffs and thick colorful stockings keep the winsome subject warm as she dances about the docks by the sea. Bold reds, yellows, blues and greens against the flawless form and face of the model give 'And the Beat Goes On' by Gan an endearing [anime-inspired aesthetic](https://www.trendhunter.com/trends/bape-x-kaikai-kiki). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Manga-styled Spreads:** The use of manga-style illustrations in fashion spreads presents an opportunity for brands to attract attention in a whimsical way. - **'and the Beat Goes On':** The concept of turning couture into cartoon fashion offers a disruptive innovation opportunity to merge high-end fashion with playful aesthetics. - **Anime-inspired Aesthetic:** The incorporation of anime-inspired aesthetics in fashion editorials opens up possibilities for brands to tap into the popularity of Japanese animation and attract a younger audience. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can explore the use of manga-style illustrations to add a unique and playful element to their marketing campaigns and fashion spreads. - **Media and Publishing:** Media and publishing companies can capitalize on the trend of turning couture into cartoon fashion by creating editorial content and publications focused on this concept. - **Animation and Entertainment:** The popularity of anime-inspired aesthetics in fashion spreads creates an opportunity for animation and entertainment industries to collaborate with fashion brands and explore cross-promotional projects. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Fashion House Checkered Vinyls](https://www.trendhunter.com/trends/special-vinyl-record.md) - [Nostalgic Cartoon Streetwear](https://www.trendhunter.com/trends/doraemon-fall.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)