# Apothecary-Inspired Shampoo Packaging Ancient Herb by Carmen Km Looks Aged By Jamie Danielle Munro | Published 2014-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ancient-herb References: [packageinspiration](http://www.packageinspiration.com/ancient-herb.html/) & [behance.net](https://www.behance.net/Carmenkm0625) Ancient Herb went with a low-cost and vintage look for the rebranding of its [shampoo treatment products](https://www.trendhunter.com/trends/hair-treatment-packaging). Indeed, the entire line looks like something one would find at an old apothecary. Another guideline was to ensure the products used were eco-friendly. As such, Carmen Km from Malaysia who was responsible for the branding used cardboard-like products and [recyclable materials](https://www.trendhunter.com/trends/hairstory-new-wash) in general. Instead of having the shampoo come in plastic bottles, each item comes in a glass package along with a vintage-looking tag that tells users what kind of product they are purchasing. All of the products sold in this line are [organic](https://www.trendhunter.com/trends/fruit-bliss), so not only are the contents healthy for the skin, but the packaging is also good for the environment. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Packaging:** The trend of using vintage-inspired packaging for consumer products presents an opportunity for companies to appeal to consumers' nostalgia and create a unique brand identity. - **Eco-friendly Packaging:** The growing demand for eco-friendly packaging materials opens up opportunities for companies to innovate and develop sustainable packaging solutions that align with their brand values. - **Organic Beauty Products:** The trend towards organic and natural beauty products creates opportunities for companies to develop innovative formulas and packaging designs that cater to the health-conscious consumer. ### Where This Applies - **Cosmetics:** The cosmetics industry can explore the use of vintage-inspired packaging to differentiate their products and attract consumers seeking a nostalgic experience. - **Packaging:** The packaging industry can capitalize on the demand for eco-friendly solutions by developing new materials and designs that reduce environmental impact. - **Beauty and Personal Care:** The beauty and personal care industry can tap into the organic beauty trend by offering innovative organic products and sustainable packaging options. ## Related on Trend Hunter - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Organic Amenity Lines](https://www.trendhunter.com/trends/la-purative-monaco.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md)