# Extravagantly Priced Chocolate Bars To’ak's Ancient Chocolate Bar Costs a Whooping $695 USD By Kalin Ned | Published 2019-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ancient-chocolate References: [luxurylaunches](http://luxurylaunches.com/gastronomy/elevate-your-valentines-day-experience-with-this-685-bar-of-chocolate.php) & [toakchocolate](https://toakchocolate.com/products/art-series-duality-blend) To’ak is an Ecuadorian company who has been noticed by consumers of recent due to its ancient chocolate offering. The treat is the epitome of [luxury](https://www.trendhunter.com/trends/asda-exceptional-chocolate-egg) and is described as an 'Art Series Blend' due to the impeccable craftsmanship, its rare ingredients, and premium presentation. The retail value of the ancient chocolate bar has almost doubled since last year — while in 2018, this item was $385 USD, it is currently available to consumers for $695 USD. The price is justified by the exquisite rareness of the [single-origin dark chocolate](https://www.trendhunter.com/trends/beyond-good-microbatch-collection). To’ak crafts the 'Art Series Blend' with "the oldest and rarest cacao on Earth." The treat is delivered to consumers in a [handmade wooden box](https://www.trendhunter.com/trends/ed-ruscha-x-andsons) which is also numbered at the back to signify exclusivity. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Luxury Food:** Opportunity for premium food brands to cater to consumers seeking luxury food items. - **Experiential Retail:** Opportunity for retailers to offer immersive and exclusive experiences to attract affluent consumers. - **Sustainable Packaging:** Opportunity for packaging companies to develop eco-friendly and premium packaging solutions for luxury food items. ### Where This Applies - **Gourmet Food:** Gourmet food industry can target affluent and niche consumers with premium and rare food offerings. - **Retail:** Luxury retail industry can cater to consumers seeking immersive and exclusive shopping experiences. - **Packaging:** Packaging industry can develop eco-friendly and premium solutions to cater to luxury food brands and consumers. ## Related on Trend Hunter - [Extravagant Chocolate Bars](https://www.trendhunter.com/trends/extrtavagant-chocolate.md) - [Saffron-Infused Chocolates](https://www.trendhunter.com/trends/cacao-bar.md) - [Luxe Multidimensional Chocolates](https://www.trendhunter.com/trends/abu-dhabi-chocolate.md) - [Gourmet Chocolate Tasting Experiences](https://www.trendhunter.com/trends/gourmet-chocolate.md) - [Artisan Cannabis-Infused Chocolates](https://www.trendhunter.com/trends/tasteology-chocolate-bars.md) - [Luxury Chocolatier Advent Calendars](https://www.trendhunter.com/trends/2025-vosges-hautchocolat-advent-calendar.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Incredibly Spicy Chocolate Bars](https://www.trendhunter.com/trends/worlds-hottest-chocolate-bar.md) - [Beneficial Botanical Chocolate Bars](https://www.trendhunter.com/trends/yes-cacao-bars.md)