# Ancient Typographic Rebirth ‘Angels & Demons' Ambigram Reignites Love for Mirror Words By Alex Covert | Published 2009-05-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ancient-art-is-reborn-angels-demons-ambigrams References: [trendhunter](http://www.trendhunter.com/alexcovert) It seems there is a renewed interest in ambigrams thanks to Ron Howard’s movie, “Angels and Demons.” In the movie, Robert Langdon (Tom Hanks) comes across the word ‘Illuminati’, presented as an ambigram (a word design that appears identical even when inverted). Other ambigrams come into play throughout the rest of the movie and are key elements in the story’s plot line. Sites such as [Ambigram.com](http://www.ambigram.com/), [FlipScript.com](http://www.flipscript.com/), and [Glyphusion.com](http://www.glyphusion.com/) have seen visitors to their sites double and even triple since the movie came out in theaters. Check them out and see what all the fuss is about. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Ambigram Art:** The use of ambigrams in branding and marketing campaigns to create visually stunning and memorable designs. - **Movie-inspired Design:** The popularity of recreating designs and products based on viral movies and TV shows to appeal to a wide audience. - **Renaissance of Typography:** The increasing appreciation and utilization of typography as an art form to create innovative designs. ### Sectors Adopting This - **Graphic Design:** Graphic design firms can offer ambigram design services to create unique logos that stand out in a crowded market. - **Movie Merchandising:** Movie merchandising companies can capitalize on the popularity of movie-inspired designs to create and sell products that appeal to fans. - **Marketing and Advertising:** Marketing and advertising agencies can use ambigram art to create eye-catching visuals that promote their clients in a creative and memorable way. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md) - [AI Design-Philosophy Books](https://www.trendhunter.com/trends/ambient-agents-meltface-typeface.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Difference-Spotting Font Games](https://www.trendhunter.com/trends/owen-sans.md)