# Chic Fashion-Forward Boutiques The New Beijing Anchoret Store Features an Installation-Like Setup By Rebecca Byers | Published 2016-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anchoret-store References: [superfuture](http://superfuture.com/supernews/beijing-anchoret-store-opening) The Anchoret store in Beijing is an ultramodern take on the luxury fashion shopping experience. Staged as an [art installation](https://www.trendhunter.com/trends/apoc-london), the inventory at the Anchoret store is made up of stylish fashion forward brands that are generally hard to find in Beijing. Located in a leafy shopping area in the Sanlitun neighborhood, the boutique boasts a [floor-to-ceiling glass facade](https://www.trendhunter.com/trends/louis-vuitton-sanlitun) and a "hole in the wall" entrance. Brands carried at the Anchoret store include Yohji Yamamoto, Mad et Len, Undercover and Vetements. The Anchoret store was designed in a collaboration between Polish architectural practice Speys and husband and wife duo Kit Wong and Kayuet Chau. The Anchoret store in Beijing signals a desire on the part of Chinese consumers for alternative high-fashion brands that differ from traditional luxury fashion houses. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 86% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Alternative High-fashion Brands:** The desire for alternative high-fashion brands in China presents opportunities for disruptive innovation in the fashion industry. - **Ultramodern Shopping Experiences:** The increasing popularity of ultramodern shopping experiences like the Anchoret store in Beijing creates opportunities for disruptive innovation in retail. - **Art Installation Retail Spaces:** The rise of art installation retail spaces, like the Anchoret store in Beijing, offers opportunities for disruptive innovation in the intersection of art and commerce. ### Where This Applies - **Fashion Industry:** The fashion industry can tap into the desire for alternative high-fashion brands in China by offering unique and avant-garde designs. - **Retail Industry:** Retailers can leverage the trend of ultramodern shopping experiences to create innovative store layouts and interactive shopping environments. - **Art and Design Industry:** The art and design industry can explore the concept of art installation retail spaces to create unique and immersive brand experiences. ## Related on Trend Hunter - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Norwegian Coastline-Inspired Stores](https://www.trendhunter.com/trends/holzweiler-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Beijing Flagship Architecture](https://www.trendhunter.com/trends/louis-vuitton-sanlitun.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md)