# Heart-Shaped Cheese Branding Elmwood Revamps Anchor Cheddar with a Comforting Design By Jamie Danielle Munro | Published 2014-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anchor-cheddar References: [lovelypackage](http://lovelypackage.com/anchor-cheddar/) & [elmwood](http://www.elmwood.com/) Anchor Cheddar was looking for an [updated design for its cheese packaging](https://www.trendhunter.com/trends/kings-hawaiian-2), however it did not want to move so far away from traditional branding so that customers wouldn't recognize the coveted company. [Elmwood](https://www.trendhunter.com/trends/skittles-branding) took these instructions and created a packaging that exudes the comforts of home, while retaining the Anchor Cheddar original look. The design features a heart shape in the central part of the package, which immediately invites consumers to see this as a friendly brand. Bright colors were also used in order to convey the quality of the food inside (instead of dull hues which could signal over-aging of the product). The anchor crest also received a few updates, with Elmwood featuring [cheese and crackers](https://www.trendhunter.com/trends/valentines-cheese-boards) to reference what the product can be used for if customers decide to throw a party or eat a few appetizers. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Heart-shaped Packaging:** Create packaging designs with heart-shaped elements to add a friendly and inviting touch to the brand. - **Bright Color Palette:** Utilize vibrant and bold colors in packaging to convey the quality and freshness of the product. - **Updated Brand Crest:** Revamp brand logos by incorporating relevant product visuals to provide additional context and usage ideas. ### Where This Applies - **Food and Beverage:** Apply heart-shaped packaging and bright color palettes to food and beverage products to enhance consumer appeal and communicate freshness. - **Packaging Design:** Explore innovative packaging design techniques, such as incorporating heart shapes and vibrant colors, to differentiate brands and attract consumers. - **Branding and Marketing:** Reinvent brand crests by incorporating relevant visuals to showcase product usage and inspire consumer engagement. ## Related on Trend Hunter - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Specialty Cheese Campaigns](https://www.trendhunter.com/trends/flavor-that-sings-campaign.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Retro Dairy-Free Cheeses](https://www.trendhunter.com/trends/radd-foods.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md)