# Non-Slip Charging Cables Native Union's Anchor Cable Won't Slide Off of Tables or Desks By Joey Haar | Published 2016-10-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/anchor-cable References: [dezeen](http://www.dezeen.com/2016/10/20/native-union-anchor-cable-mobile-phone-charger-product-design-technology/) & [nativeunion](http://www.nativeunion.com/anchor-cable/) Native Union's Anchor Cable solves one of the most pesky and frustrating mechanical problems endemic to charging cables. Often, people leave their chargers in the same location, with a habit of charging their devices at regular times (for example, at one's desk or on one's bedside table.) And though the chargers work perfectly well to charge devices, their infuriating flaw is that, since the outlets are near the ground, the cables tend to slip and fall off the surface when a phone isn't connected. Native Union's Anchor Cable promises to hold strong onto any surface thanks to the geometric weight towards the phone side of the charger. The weight is also made from non-slip silicone, so even at a stretch the cable should stay put on a table. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Non-slip Charging Cables:** Disruptive innovation opportunity: Develop charging cables with non-slip features to prevent them from falling off surfaces. - **Geometric Weight Design:** Disruptive innovation opportunity: Incorporate geometric weight designs into products to enhance stability and prevent slipping. - **Non-slip Silicone Materials:** Disruptive innovation opportunity: Explore the use of non-slip silicone materials in various products to improve durability and usability. ### Where This Applies - **Electronics:** Disruptive innovation opportunity: Introduce non-slip charging cables to the electronics industry for improved user experience. - **Home Furnishing:** Disruptive innovation opportunity: Incorporate non-slip materials in furniture and home products to enhance stability and prevent accidents. - **Product Design:** Disruptive innovation opportunity: Apply non-slip design principles to various products for increased usability and customer satisfaction. ## Related on Trend Hunter - [Sleek Charging Cable Wraps](https://www.trendhunter.com/trends/taim.md) - [Magnetic Charging Cables](https://www.trendhunter.com/trends/the-magcable.md) - [All-in-One Desk Organizers](https://www.trendhunter.com/trends/cord-1.md) - [Magnetic Charging Innovations](https://www.trendhunter.com/trends/connect-pro-cable.md) - [Multipurpose Magnetic Cables](https://www.trendhunter.com/trends/supercalla-cable.md) - [Sleek Modern Device Essentials](https://www.trendhunter.com/trends/native-union-1.md) - [Flexible Charging Adapters](https://www.trendhunter.com/trends/flexible-charge-adapter.md) - [Smartwatch-Friendly Charging Cables](https://www.trendhunter.com/trends/nomad-universal-cable-for-apple-watch.md) - [Miniature Wireless Chargers](https://www.trendhunter.com/trends/neatcharge.md)