# Ancestral Wine Branding These Wine Labels Feature Modernized Portraits of Their Makers By Mishal Omar | Published 2016-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ancestral-wine References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/mustilli-ancestors.html) & [njucomunicazione](http://www.njucomunicazione.com/) This ancestral [wine branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) was designed by the creative agency 'nju:comunicazione' for the wine company 'Cantine Mustilli.' The agency chose to take a unique route in creating these labels, opting for a design choice that focused on the history of the brand itself. There are three different wines in the collection, each with a portrait of one of the brand's "ancestors." The portraits themselves appear to be in a style similar to that of renaissance art, while bold graphics add a modern twist. These graphics come in the form of sunglasses, butterfly masks and a lightning bolt. These [ancestral wine labels](https://www.trendhunter.com/trends/mullet) offer a [history-meets-contemporary style](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) that work to set this brand apart from its competitors. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ancestral Wine Branding:** Opportunity to modernize traditional wine branding with historical and contemporary elements. ### Who This Affects Most - **Creative Agency:** Increasing demand for innovative and unique branding solutions for wine companies. - **Wine Industry:** Growing market for differentiated wine brands that blend tradition and modernity. ## Related on Trend Hunter - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md)