# X-Ray Body Paint Art To Promote Healthy Eating By Cowbag | Published 2008-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anatomical-body-art-campaign-to-promote-healthy-eating References: [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1059333/Owzat-Strictly-Come-Dancing-winner-Mark-Ramprakash-strips-fibre-campaign.html) This body art is such a great picture story and a brilliant PR idea. The living art campaign promotes [healthy eating](https://www.trendhunter.com/trends/florastor-innard-city), specifically encouraging the consumption of more fiber. The model in the campaign is English cricket star Mark Ramprakash. He had his body painted to 'reveal' his [internal organs](https://www.trendhunter.com/trends/out-of-orifice), such as the colourful painted heart, intestines, colon and bowel. Some images even reveal parts of Ramprakash's brain. According to the [Fibre Foundation's](https://www.trendhunter.com/trends/fibre-one) campaign, 80 per cent of the nation isn't eating enough fiber, and their hope is that this campaign brings widespread awareness to the public eye. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Living Art Campaigns:** Disruptive innovation opportunity for artists and advertisers to use their skills to promote social causes and raise awareness. - **Internal Organ Visualization:** Opportunity for healthcare professionals to use artistic techniques to educate and engage the public on the importance of organ health. - **Promoting Healthy Eating:** Opportunity for nutritionists, dieticians, and food companies to leverage creative and attention-grabbing campaigns to encourage the adoption of healthier eating habits. ### Industries Being Reshaped - **Art & Design:** Innovative collaboration between artists and healthcare professionals to create visually striking campaigns that combine art and health education. - **Healthcare:** Application of artistic techniques in healthcare marketing and patient education to effectively convey important health messages. - **Food & Beverage:** Opportunity for food companies to partner with artists and leverage captivating campaigns to promote the benefits of healthy eating and increase demand for fiber-rich products. ## Related on Trend Hunter - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md)