# Backbone Belts Accessorize With an Extra Spine with the Eco-Friendly Vertebrae Belt By Tisah Tucknott | Published 2009-06-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/anatomical-belts-vertebrae-belt-backbone References: [gearfuse](http://www.gearfuse.com/vertebrae-belt-gives-you-some-much-needed-spine/#more-13880) & [coolmaterial](http://coolmaterial.com/style/vertebrae-belt/) These cool anatomical belts have an imprinted vertebrae on them, perfect for those of you who need an extra backbone. Not only does the [Vertebrae Belt](https://www.trendhunter.com/trends/nonhuman-life) have an original style, but it also uses [eco-friendly dye](https://www.trendhunter.com/trends/trainers-choice) on [vegetable tanned raw leather](https://www.trendhunter.com/trends/plik-1) for the whole rugged, tough look. For $68, you can custom make your spiney belt with your choice of leather, styles and accessories. **Implications** - North American society stresses the importance of individuality and self-autonomy. As such, fashion apparel often caters to the idea of making consumers stand out rather than conform. Corporations looking to gain a competitive edge over their competitors should cater to this specific consumer mentality and advertise products as though they make users seem more individualistic than other brands. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Anatomical Accessories:** Disruptive innovation opportunity: Create unique and customized accessories that appeal to individuals seeking to express their individuality. - **Eco-friendly Fashion:** Disruptive innovation opportunity: Develop sustainable fashion products that align with consumers' growing environmental consciousness. - **Personalized Belts:** Disruptive innovation opportunity: Offer customizable belt options to meet the demand for personalized fashion items. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Introduce innovative accessories that combine fashion and functionality in unique ways. - **Sustainable Fashion:** Disruptive innovation opportunity: Explore new materials and manufacturing practices to create eco-friendly fashion products. - **Customization Services:** Disruptive innovation opportunity: Develop platforms or services that allow customers to personalize their fashion items according to their preferences. ## Related on Trend Hunter - [Elegant Scoliosis Back Braces](https://www.trendhunter.com/trends/airy-back-brace.md) - [Studded Belt-Made Dynamic Jackets](https://www.trendhunter.com/trends/replica-suit.md) - [Emergency Tracking Belt Designs](https://www.trendhunter.com/trends/arcade-x-recco-stretch-belt.md) - [Mechanical Posterior Support Wearables](https://www.trendhunter.com/trends/wearable-back-support.md) - [Back Pain-Alleviating Braces](https://www.trendhunter.com/trends/cayatch-posture-corrector.md) - [Shapeshifting Spine-Like Work Chairs](https://www.trendhunter.com/trends/spine-chair.md) - [Specialized Exercise Accessories](https://www.trendhunter.com/trends/bellabooty-belt.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Cradling Alignment Back Supports](https://www.trendhunter.com/trends/lumbar-back-support.md)