# Socially Present Shoes Anatomic & Co Created Shoes That Disconnect You from Your Cell Phone By Riley von Niessen | Published 2016-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/anatomic-co References: [fastcodesign](http://www.fastcodesign.com/3060454/these-shoes-help-you-live-in-the-present-by-shutting-up-your-phone/1) & [anatomicshoes](http://www.anatomicshoes.com/) Anatomic & Co, a [men's footwear company](https://www.trendhunter.com/trends/birchbury-bramford), has become fed up with people always being on their phones. In a time where millennials are constantly texting and checking social media, Anatomic & Co wanted to bring mobile users back down to reality by creating the 'Sociable Shoes.' The shoes work by [disconnecting users from their smartphone](https://www.trendhunter.com/trends/slnt-faraday-phone-sleeve) by shutting down [bothersome notifications](https://www.trendhunter.com/trends/jolt-app), making their wearer focus on the reality that surrounds them rather than looking at a screen all day. The dapper black dress shoes boast royal blue soles and laces -- with the sole carrying the technology that connects to an app for the shoes. Anatomic & Co claims that the shoes will only allow notifications in the event of an emergency, making one's phone otherwise silent for as long as they're wearing them. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Sociable Shoes:** Shoes that disconnect users from their smartphones, by blocking unimportant notifications, and keeping them more present in the moment. - **Phone-free Products:** Products like Sociable Shoes that aim to reduce people's dependency on their phones. - **Mindful Wearables:** A category of wearables that help people be more mindful and present in their daily life. ### Who This Affects Most - **Footwear:** Opportunities for footwear brands to create innovative products that solve social issues like phone addiction. - **Wearables:** Opportunities for wearable brands to move beyond fitness tracking and into mindfulness products. - **Personal Technology:** Opportunities for personal technology brands to help people disconnect from their phone in healthy ways. ## Related on Trend Hunter - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md) - [Uncomfortable Anti-Tech Rings](https://www.trendhunter.com/trends/uscellular.md) - [Smartphone-Silencing Pouches](https://www.trendhunter.com/trends/california-cowboy-out-of-pocket-pouch.md) - [Smartphone Detox Lockboxes](https://www.trendhunter.com/trends/smartphone-lock-box.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Flexible Grounding Footwear](https://www.trendhunter.com/trends/terra-grounding-shoes.md) - [NFC-Enabled Anti-Distraction Keychains](https://www.trendhunter.com/trends/unpluq-tag.md) - [Sea-Inspired Anti-Smartphone Cocktails](https://www.trendhunter.com/trends/smartphonefasting-sour.md)