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# Packaged Set Designs
Anastazja Niemen is 'Leaving Home' in this L'Officiel Ukraine Editorial

By Meghan Young | Published 2015-06-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/anastazja-niemen
References: [behance.net](https://www.behance.net/gallery/26836125/Leaving-Home-LOfficiel-Ukraine) & [luciagiacani](http://www.luciagiacani.com)

Predominantly wearing a wardrobe of [neutral colors](https://www.trendhunter.com/trends/jiyongkim-fw25), model Anastazja Niemen is almost overcome by her matching surroundings. Yet it's not just the hue that overtakes her elegant existence, it's the fact that the [unique set design](https://www.trendhunter.com/trends/chanel-spring-summer-2026) involves all objects wrapped in packing paper. Anastazja Niemen is, after all, 'Leaving Home' as the editorial's title gives away.

Shot by Lucia Giacani, a fashion designer based in Milan, Italy, Anastazja Niemen is a vision in glamorous outfits that boast uncommon silhouettes, tons of texture and delicate details. Appearing in the latest issue of L'Officiel Ukraine, Lucia Giacani completes her [feminine looks](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) with a sweeping updo that slightly tousled and bold red eyeshadow that's set on an otherwise pale face. Overall, there's a fragility to the looks.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 77% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Neutral Color Wardrobe:** Disruptive innovation opportunity: Create sustainable packaging materials that can be used to wrap objects in a set design.
- **Uncommon Silhouettes:** Disruptive innovation opportunity: Introduce 3D printing technology to the fashion industry to create unique and customizable garments.
- **Bold Red Eyeshadow:** Disruptive innovation opportunity: Develop long-lasting and smudge-proof makeup products for bold and vibrant eyeshadow looks.

### Where This Applies

- **Fashion Design:** Disruptive innovation opportunity: Incorporate sustainable and recyclable materials in fashion design processes.
- **Packaging:** Disruptive innovation opportunity: Develop eco-friendly packaging solutions for various industries, including the fashion industry.
- **Cosmetics:** Disruptive innovation opportunity: Create innovative makeup formulas and products that offer long-lasting and vibrant colors.

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