# Pineapple-Powered Toothpastes AnanaShine is an Oral Care Innovation Made from a Tropical Fruit By Laura McQuarrie | Published 2025-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ananashine References: [sinardaily.my](https://www.sinardaily.my/article/717977/focus/national/pineapple-powered-ananashine-toothpaste-safe-sustainable-and-kid-friendly)  AnanaShine is a new toothpaste developed by researchers at Universiti Teknologi Malaysia that’s made entirely from pineapple. Made with kids in mind, AnanaShine is fluoride-free and safe for little ones to swallow. "The pineapple is rich in bromelain, an enzyme that helps break down plaque and protein residue while being gentle on tooth enamel. It’s also packed with antioxidants and malic acid, which [naturally brighten teeth](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste)," explained Associate Professor Dr. Rosnani Hasham@Hisam, Director of the [Institute of Bioproduct Development](https://www.trendhunter.com/trends/puma-nitro-lab) at UTM. To make the brushing experience more comfortable and keep the mouth hydrated, the innovative toothpaste also contains sorbitol and glycerine. Oral health benefits aside, AnanaShine makes the most of every part of the fruit, crown to flesh, to reduce food waste and support pineapple farmers. Image Credit: Diana Polekhina, Unsplash ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 58% | Activity: 68% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Oral Care:** Pineapple-powered toothpaste like AnanaShine signifies a shift towards sustainable oral health solutions that prioritize natural ingredients and minimize waste. - **Fruit-enzyme Toothpastes:** Products utilizing fruit enzymes, such as bromelain in pineapples, are emerging as gentle yet effective alternatives for dental care, suitable for sensitive users. - **Fluoride-free Dental Products:** The development of fluoride-free products tailored for children represents an opportunity to cater to health-conscious parents seeking safer oral care options for their kids. ### Where This Applies - **Natural Oral Care Products:** The industry of natural oral care is evolving with innovations like AnanaShine that use plant-based ingredients, signaling a move away from synthetic chemicals. - **Sustainable Agriculture:** By utilizing the whole pineapple, AnanaShine aligns with the sustainable agriculture industry, promoting the full use of produce and supporting local farmers. - **Child-friendly Health Products:** The market for child-centric health products is growing, with innovations focusing on safe, swallowable formulas in dental care paving a path for new product development. ## Related on Trend Hunter - [Flavored Pineapple Toothpastes](https://www.trendhunter.com/trends/pineapple-toothpaste.md) - [Tropically Flavored Toothpastes](https://www.trendhunter.com/trends/pine-lime-toothpaste.md) - [Juicy Tropical Toothpastes](https://www.trendhunter.com/trends/pineapple-sorbet-toothpaste.md) - [Cocktail-Inspired Toothpastes](https://www.trendhunter.com/trends/pina-colada-toothpaste.md) - [Tropical Lychee Toothpastes](https://www.trendhunter.com/trends/lychee-toothpaste.md) - [Tropical Passionfruit Toothpastes](https://www.trendhunter.com/trends/passionfruit-toothpaste.md) - [Fruit-Inspired Kids Toothpaste](https://www.trendhunter.com/trends/strawberry-mango-toothpaste.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Banana-Flavored Toothpastes](https://www.trendhunter.com/trends/banana-flavored-toothpaste.md)