# Anti-Tech Gaming Offices The New Analogue Office in Hong Kong Asia is Rather Minimalist & Inviting By Kalin Ned | Published 2020-02-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/analogue-office References: [design-milk](https://design-milk.com/a-gaming-companys-office-embraces-an-anti-tech-atmosphere/) & [analogue.co](https://www.analogue.co/) A new chic Analogue office opened in Hong Kong and the minimalist aesthetic arrangement is the work of JJ Acuna / [Bespoke Studio](https://www.trendhunter.com/trends/spring-office-loft), who worked closely with the founder of the Seattle-based gaming design and fabrication company, Christopher Taber. The stylish design project is a realization of Taber's dream of developing a space that is "dedicated to (re)creating homage gaming systems." The Analogue office carries a strong contemporary atmosphere, one that is not overly invaded or disrupted by technology. With an emphasis on clean and [minimalist design](https://www.trendhunter.com/trends/unorthodox-designs), the workplace boasts "[mid-century and bespoke](https://www.trendhunter.com/trends/drama-republic)" wooden furniture, oak floors, ample natural light, and a "cool-white" color palette. It houses a 10-person team Image Credit: XU Liang Leon for JJ Acuna / Bespoke Studio ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Office Spaces:** Opportunities for creating office spaces that prioritize clean and minimalist design, free from excessive technology. - **Homage Gaming Systems:** Growing trend of developing physical spaces dedicated to (re)creating classic gaming systems and experiences. - **Analog Work Environment:** Increasing demand for workplaces that prioritize analog elements and minimize dependence on digital technology. ### Industries Being Reshaped - **Interior Design:** Disruptive innovation opportunity to create office spaces that embrace minimalism and incorporate unique, bespoke furniture. - **Gaming Design and Fabrication:** Opportunity for innovative companies to design and develop physical spaces that provide nostalgia and immersive experiences for gamers. - **Workplace Innovation:** Opportunities for companies to explore and develop analog work environments that balance technology usage and emphasize human-centric approaches. ## Related on Trend Hunter - [Contemporary interactive workspaces](https://www.trendhunter.com/trends/interactive-workspace.md) - [Playful Contemporary Offices](https://www.trendhunter.com/trends/playful-contemporary-office.md) - [Modern Deco Office Designs](https://www.trendhunter.com/trends/newgen.md) - [Californian Modern Office Designs](https://www.trendhunter.com/trends/day-job.md) - [Moody-Themed Office Lounges](https://www.trendhunter.com/trends/sella-concept-1.md) - [70s-Inspired Rustic Law Offices](https://www.trendhunter.com/trends/century-city-law.md) - [Studio-Workshop Offices](https://www.trendhunter.com/trends/banda-agency-kyiv.md) - [Wired Grid Open Offices](https://www.trendhunter.com/trends/scienceio.md) - [Ultra-Minimal Arcade Gaming Cabinets](https://www.trendhunter.com/trends/wooden-arcade-cabinet.md)