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# Affordable Electronic Bikes
Analog Motion's AM1 Looks and Costs the Same as a Standard Ride

By Joey Haar | Published 2018-06-14 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/analog-motion
References: [producthunt](https://www.producthunt.com/posts/the-am1-electric-bike) & [kickstarter](https://www.kickstarter.com/projects/analogmotion/the-am1-electric-bike-its-a-bike-with-a-motor)

Electric bikes have obvious benefits over traditional human-powered alternatives, but Analog Motion's new AM1 simultaneously eliminates the factors that usually make electric bikes an unrealistic option for consumers. The new vehicle is both [lightweight and affordable](https://www.trendhunter.com/trends/dahon-kfeather), giving e-bike naysayers little fuel in the argument for supremacy.

The two classic rebukes against electric bikes are that they're too heavy and bulky to be [practical for commuting](https://www.trendhunter.com/trends/nimble-urban-ebikes) and they simply cost so much more than the average bike. Analog Motion's AM1 weighs just 13.5 kilograms including its battery, making it barely heavier than the average non-electric bike and easy to carry around. The bike also costs just £499 or approximately $665, making it less expensive than many brand new road bikes that come without a motor or battery.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 97% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Affordable E-bikes:** The availability of affordable electric bikes will give consumers more options and potentially disrupt the traditional bicycle market.
- **Lightweight E-bikes:** The development of lightweight electric bikes makes them more practical for commuting and could lead to an increase in e-bike adoption.
- **Disruptive Pricing:** Analog Motion's pricing strategy for the AM1 could force competitors to lower their prices or risk losing market share.

### Industries Being Reshaped

- **Electric Bikes:** The electric bike industry may see an increase in consumer demand with the availability of more affordable and lightweight options.
- **Bicycles:** Traditional bicycle manufacturers may need to consider incorporating electric bike technology or offering lower prices to remain competitive.
- **Urban Transportation:** The rise of affordable and lightweight electric bikes could disrupt traditional urban transportation modes like cars and public transit.

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