# Alternative Analog Newspapers The Dispatch Wants to Prove Print Isn't Dead With Analog Content By Alyson Wyers | Published 2017-11-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/analog-content References: [folkrebellion](https://www.folkrebellion.com/the-dispatch/) & [instagram](https://www.instagram.com/p/BcDmSOCjyhE/?taken-by=folkrebellion) Even though many print publications are folding and news outlets are increasingly going digital, this brand is launching a [print newspaper](https://www.trendhunter.com/trends/twentynine-zine) featuring analog content. [Digital detox brand](https://www.trendhunter.com/trends/detox-challenges) Folk Rebellion will print its inaugural issue of The Dispatch in January 2018, with monthly issues to follow. The non-conformist startup is aiming to offer "a much needed reprieve from our always-on-high-fructose-corn-syrup society." The alternative analog content is also a reaction to mainstream media. The Folk Rebellion Dispatch will kick off against content for content's sake, include curse words and generally offer a countercultural look to a world that is always plugged in and on the go. In recent years many individuals and companies have advocated for more balance when it comes to [screen and technology use](https://www.trendhunter.com/trends/moodshift). ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Analog Content:** Opportunity to create physical print products that provide a break from digital media and offer a countercultural perspective. - **Digital Detox:** Opportunity to provide products and services that help people disconnect from their always-on digital lifestyles. - **Non-conformist Media:** Opportunity to create alternative media outlets that challenge the mainstream by offering content that goes against the norm. ### Industries Being Reshaped - **Publishing:** Opportunity for traditional and independent publishers to tap into the demand for analog content and offer print publications. - **Wellness & Lifestyle:** Opportunity for companies in the wellness and lifestyle space to create products and services that support digital detox and promote a more balanced use of technology. - **Media & Entertainment:** Opportunity for media companies to diversify their offerings by incorporating alternative analog content to cater to a niche audience seeking countercultural perspectives. ## Related on Trend Hunter - [Phone Breakup Newsletters](https://www.trendhunter.com/trends/reclaim-your-brain.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Retro Phone-Free Events](https://www.trendhunter.com/trends/before-the-internet.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Mindful Low-Tech Smartphones](https://www.trendhunter.com/trends/mudita-kompakt.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md)