# Stunned Creature Campaigns These Anaesthesia Lingerie Animal Ads Dumbfound Even Dogs By Amelia Roblin | Published 2011-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anaesthesia-lingerie-animal-ads References: [coloribus](http://www.coloribus.com/adsarchive/prints/anaesthesia-lingerie-dog-14191405/) These Anaesthesia Lingerie animal ads have got these cute cartoon animals dumbfounded. This [print campaign](https://www.trendhunter.com/trends/lucky-energy) was illustrated by the Nikotin [advertising agency](https://www.trendhunter.com/trends/kiehls-response) and seems to frame reactions to the product rather than the underwear itself. With [animated images of a dog](https://www.trendhunter.com/trends/inflatable-dogs), a pig and a donkey, the Anaesthesia Lingerie animal ads indicate semiconscious dispositions and perhaps numbness from the waist down. What on earth do these unmentionables look like? ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Animated Campaigns:** Using animated characters in advertising presents opportunities for brands to creatively showcase their products and evoke emotions in viewers. - **Narrative-focused Ads:** Framing the ad campaign around reactions to the product rather than the product itself can make for a unique and memorable campaign. - **Humorous Marketing:** Utilizing humor in advertising can make a brand more approachable and increase engagement with their audience. ### Industries Being Reshaped - **Fashion:** Fashion companies can utilize unique and creative advertising campaigns to differentiate their products in an oversaturated market. - **Advertising:** As seen in this campaign, advertising agencies can utilize animation and narrative-focused ads to create memorable campaigns for their clients. - **Entertainment:** Humorous marketing, such as the Anaesthesia Lingerie animal ads, can be utilized in the entertainment industry to promote movies, TV shows, and other forms of entertainment. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md)