# Jewel-Dripping Masks The Anael Joly 'Red Lips' Beauty Series is Mysteriously Hot By Meghan Young | Published 2010-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anael-joly-red-lips References: [behance.net](http://www.behance.net/gallery/Red-Lips/787083) & [anaelj.fr](http://www.anaelj.fr) There is something rather mystical about the Anael Joly 'Red Lips' photo series. The standout item of the series is the shrouded veil/shawl that is used numerous times throughout the spread. Of course, the fact that models Bénédicte B and Morgane V both perfectly embody the essence of [mysterious women](https://www.trendhunter.com/trends/shadow-of-secrets-collection) also lends itself to this mystique. This Anael Joly 'Red Lips' series was styled by Romain Vieillecrose. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mystical Fashion:** There is an opportunity to create fashion trends that evoke a sense of mystery and mystique. - **Veiled Accessories:** Designing and producing accessories like shrouded veils can become a new trend in the fashion industry. - **Embodying Mysteriousness:** Creating products and services that help individuals exude an air of mystery can be a lucrative trend. ### Industries Being Reshaped - **Fashion Photography:** Incorporating mystical elements into fashion photography can create visually captivating images. - **Fashion Styling:** Opportunities exist for stylists to experiment with mysterious fashion concepts and redefine contemporary trends. - **Accessories Design:** Designers can explore the creation of veils and shawls as unique accessories that bring a sense of intrigue to outfits. ## Related on Trend Hunter - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Shimmery Lip Treatments](https://www.trendhunter.com/trends/new-kissu-lip-mask.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md)